Source: FranopolisAlloy Personal Training
Alloy Personal Training is a fitness franchise that provides customized personal training through a semi-private training model. Its independently owned locations serve adults at different stages of their fitness journeys, helping them build healthy habits and pursue active lifestyles. The business offers a personal training system and programming designed for fitness coaching, along with franchise support and management tools for qualified business owners who operate Alloy locations.
What It Costs
SourcesWhere Your Startup Money Goes
| Cost | Disclosed Amount | Source |
|---|---|---|
| Permits and Licenses | $1,000 to $3,000 | 2026 FDD · PDF Page 22 Permits and Licenses (9) $1,000 to $3,000 |
| Initial Inventory | $250 to $500 | 2026 FDD · PDF Page 22 Initial Inventory (8) $250 to $500 |
| Architect/Project Management | $15,550 to $33,000 | 2026 FDD · PDF Page 22 Architect/Project Management (4) $15,550 to $33,000 |
| Leasehold Improvements | $62,128 to $167,580 | 2026 FDD · PDF Page 22 Leasehold Improvements (5) $62,128 to $167,580 |
| Furniture, Fixtures and Equipment | $48,186 to $84,112 | 2026 FDD · PDF Page 22 Furniture, Fixtures and Equipment (6) $48,186 to $84,112 |
| Miscellaneous | $1,500 to $2,500 | 2026 FDD · PDF Page 23 Miscellaneous (15) $1,500 to $2,500 |
| Additional Funds - 3 Months | $15,000 to $55,000 | 2026 FDD · PDF Page 23 Additional Funds – 3 Months (16) $15,000 to $55,000 |
| Insurance - 3 Months of Annual Premium | $600 to $1,800 | 2026 FDD · PDF Page 22 Insurance – 3 Months of Annual Premium (10) $600 to $1,800 |
| Area Developer - Development of Two Facilities | $324,357 to $586,917 | 2026 FDD · PDF Page 26 Total $ 324,357 -$586,917 |
| Rent - 3 Months | $14,400 to $31,800 | 2026 FDD · PDF Page 22 Rent – 3 Months (2) $14,400 to $31,800 |
| Lease and Utility Security Deposits | $4,000 to $7,500 | 2026 FDD · PDF Page 22 Lease and Utility Security Deposits (3) $4,000 to $7,500 |
| Grand Opening Marketing | $30,000 to $40,000 | 2026 FDD · PDF Page 22 Grand Opening Marketing (11) $30,000 to $40,000 |
| Training Expenses | $1,660 to $3,350 | 2026 FDD · PDF Page 23 Training Expenses (12) $1,660 to $3,350 |
| Signage | $8,083 to $29,875 | 2026 FDD · PDF Page 22 Signage (7) $8,083 to $29,875 |
| Office Supplies | $300 to $1,000 | 2026 FDD · PDF Page 23 Office Supplies (14) $300 to $1,000 |
| Computer System | $4,700 to $6,900 | 2026 FDD · PDF Page 23 Computer System (13) $4700 to $6900 |
| Professional Fees | $5,000 to $10,000 | 2026 FDD · PDF Page 23 Professional Fees $5,000 to $10,000 |
| Initial Franchise Fee | $60,000 | 2026 FDD · PDF Page 22 Initial Franchise Fee (1) $60,000 |
Line items are shown as disclosed. Some costs overlap or apply to different formats; do not add them together without reviewing the source.
SourcesFees And Payment Terms
| Fee | Disclosed Terms | Source |
|---|---|---|
| Area development fee - three to five Facilities | (ii) $45,000 per Franchised Business if you agree to develop between three and five Franchised Business; | 2026 FDD · PDF Page 15 |
| Search area/territory change | Search Area/Territory Change for Franchise Agreement or Development Agreement $2000 | 2026 FDD · PDF Page 20 |
| Historical development fee | and the development fee was $110,000 to $180,000. | 2026 FDD · PDF Page 15 |
| Prohibited product or service fee | Prohibited Product or Service Fee $250 per day | 2026 FDD · PDF Page 20 |
| Redex camera/security system | Redex Camera/Security System $210/month | 2026 FDD · PDF Page 20 |
| Daily noncompliance fee | Daily Noncompliance Fee Currently $100 per day that you are out of compliance | 2026 FDD · PDF Page 20 |
| Bookkeeping service | Bookkeeping Service $275 Monthly | 2026 FDD · PDF Page 19 |
| Initial franchise fee - single Alloy Facility | You must pay us an initial franchise fee of $60,000 for the right to establish a single Alloy Facility under a Franchise Agreement. | 2026 FDD · PDF Page 14 |
| Change of ownership fee | Change of Ownership Fee $2,000 | 2026 FDD · PDF Page 20 |
| Additional initial training | Current training fee = $2,500 | 2026 FDD · PDF Page 16 |
| Renewal fee | Renewal $5,000 | 2026 FDD · PDF Page 18 |
| Audit cost | Audit Cost of the audit (estimated to be between $1,000 and $5,000) | 2026 FDD · PDF Page 18 |
| Product or supplier evaluation | Reimbursement of our expenses, up to $5,000 per request | 2026 FDD · PDF Page 19 |
| Area development fee - two Facilities | (i) $110,000 for the right to develop two Franchised Businesses; | 2026 FDD · PDF Page 15 |
| Grand opening marketing campaign | You must spend $30,000 to $40,000 ($30,000 is the minimum requirement) for a pre-sale and grand opening marketing campaign to promote the opening of your Alloy Facility. | 2026 FDD · PDF Page 14 |
| Area development fee - six to nine Facilities | (iii) $40,000 per Franchised Business if you agree to develop between six and nine Franchised Businesses; | 2026 FDD · PDF Page 15 |
| Veteran discount | We provide a $5,000 discount on the first license for active-duty reserves or honorably discharged veterans of the U.S. Armed Forces and part of the Veterans Transition Franchise Initiative (commonly referred to as “Vet Fran”) | 2026 FDD · PDF Page 14 |
| Insufficient funds/late report fee | $100 fee for late report/late payment, with fee increasing by $50 for each subsequent late report/late payment (up to a maximum of $250 for the fourth and any subsequent late report/late payment | 2026 FDD · PDF Page 17 |
| Transfer fee | Transfer Fee $10,000 | 2026 FDD · PDF Page 18 |
| Mystery shopper service | Mystery Shopper Service $150 per mystery shop | 2026 FDD · PDF Page 20 |
| Historical initial franchise fees paid | During our fiscal year ending December 31, 2025, the initial franchise fees paid to us ranged from $45,000 to $60,000 | 2026 FDD · PDF Page 15 |
| Additional/refresher in-person training | Current per diem rate = $500 | 2026 FDD · PDF Page 17 |
| Relocation fee | Relocation Fee $7,500 | 2026 FDD · PDF Page 18 |
| Franchisee meeting or convention | Up to $1,000 per person, plus expenses | 2026 FDD · PDF Page 17 |
| Technology Fee | Technology Fee $286 Payable weekly | 2026 FDD · PDF Page 15 |
| Area development fee - ten or more Facilities | (iv) $35,000 per Franchised Business if you agree to develop 10 or more Franchised Businesses. | 2026 FDD · PDF Page 15 |
Some fees apply only to a specific event or service. These are not all monthly expenses.
SourcesYour Role As An Owner
SourcesThe franchisor does not require that your General Manager have an ownership interest in you or the Franchised Business.
2026 FDD · PDF Page 51 · Item 15 · View Source
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Source NotesWe do not require that your General Manager have an ownership interest in you or the Franchised Business.
Territory
SourcesIf you fail to achieve the minimum annual Gross Sales a third time, the franchisor may terminate your Franchise Agreement without giving you the opportunity to cure the default.
2026 FDD · PDF Page 44 · Item 12 · View Source
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Source NotesIf you fail to achieve the minimum annual Gross Sales a third time, we may terminate your Franchise Agreement without giving you the opportunity to cure the default.
A disclosed territory policy does not confirm that your preferred area is available. Ask the franchisor about the specific area you are considering.
Training & Support
SourcesThe franchisor estimates that approximately 10 to 12 months will elapse from the date you sign the Franchise Agreement to the opening of your Facility for business.
2026 FDD · PDF Page 35 · Item 11 · View Source
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Source NotesWe estimate that approximately 10 to 12 months will elapse from the date you sign the Franchise Agreement to the opening of your Facility for business.
Franchisor Financing
SourcesThe franchisor does not offer direct or indirect financing. The franchisor does not guarantee your note, lease or obligation.
2026 FDD · PDF Page 32 · Item 10 · View Source
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Source NotesWe do not offer direct or indirect financing. We do not guarantee your note, lease or obligation.
The Franchise Network
SourcesReported At Year-End 2023
| Year | Franchised At Year-End | Source |
|---|---|---|
| 2023 | 30 | 2026 FDD · PDF Page 64 · Item 20 |
These are reported outlet counts, not available territories or a measure of profitability. A dash means a count is not available in this record.
Review The Source Figures
Inside The FDD
SourcesPlain-language summaries of the available FDD information. Each summary links to its source, with original excerpts available to review.
Sources
The Franopolis report provides the source research. FDD page references identify the supplied excerpts when available.
03Disclosed Legal Proceedings
This FDD reports no litigation that requires disclosure under Item 3.
2026 FDD · PDF Page 14 · Item 3 · View Source
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Source NotesNo litigation is required to be disclosed in this Item.
04Bankruptcy Disclosure
This FDD reports no bankruptcy matters that require disclosure under Item 4.
2026 FDD · PDF Page 14 · Item 4 · View Source
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Source NotesNo bankruptcy information is required to be disclosed in this Item.
05Fees Paid To Get Started
The initial franchise fee is $60,000 for one Alloy Facility.
2026 FDD · PDF Page 14 · Item 5 · View Source
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Source NotesYou must pay us an initial franchise fee of $60,000 for the right to establish a single Alloy Facility under a Franchise Agreement.
08Suppliers And Required Purchases
The franchisor has required vendors for equipment, millwork, the franchisor’s online POS and related technology services, printed marketing and promotional materials, supplements, bookkeeping services and camera/security system.
2026 FDD · PDF Page 27 · Item 8 · View Source
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Source NotesWe have required vendors for equipment, millwork, our online POS and related technology services, printed marketing and promotional materials, supplements, bookkeeping services and camera/security system.
10Financing Offered By The Franchisor
The franchisor does not offer direct or indirect financing. The franchisor does not guarantee your note, lease or obligation.
2026 FDD · PDF Page 32 · Item 10 · View Source
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Source NotesWe do not offer direct or indirect financing. We do not guarantee your note, lease or obligation.
11Support, Training And Advertising
The franchisor estimates that approximately 10 to 12 months will elapse from the date you sign the Franchise Agreement to the opening of your Facility for business.
2026 FDD · PDF Page 35 · Item 11 · View Source
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Source NotesWe estimate that approximately 10 to 12 months will elapse from the date you sign the Franchise Agreement to the opening of your Facility for business.
12Territory
If you fail to achieve the minimum annual Gross Sales a third time, the franchisor may terminate your Franchise Agreement without giving you the opportunity to cure the default.
2026 FDD · PDF Page 44 · Item 12 · View Source
Read Source Excerpts
Source NotesIf you fail to achieve the minimum annual Gross Sales a third time, we may terminate your Franchise Agreement without giving you the opportunity to cure the default.
14Patents, Copyrights And Proprietary Information
The franchisor does not have an ownership interest in any patents or registered copyrights that are material to the franchise.
2026 FDD · PDF Page 49 · Item 14 · View Source
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Source NotesWe do not have an ownership interest in any patents or registered copyrights that are material to the franchise.
15Owner Participation
The franchisor does not require that your General Manager have an ownership interest in you or the Franchised Business.
2026 FDD · PDF Page 51 · Item 15 · View Source
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Source NotesWe do not require that your General Manager have an ownership interest in you or the Franchised Business.
18Public Figures
The franchisor says it does not use public figures to promote this franchise.
2026 FDD · PDF Page 57 · Item 18 · View Source
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Source NotesWe do not use any public figure to promote our franchise.
20Franchise Locations
At the end of 2023, the FDD reports 30 franchised locations. These are reported locations, not a count of territories available to buy.
2026 FDD · PDF Page 64 · Item 20 · View Source
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Source NotesFranchised 2023 12 30 +18
21Franchisor Financial Statements
The franchisor’s financial reporting year ends on December 31.
2026 FDD · PDF Page 71 · Item 21 · View Source
Exhibit G contains the franchisor’s audited financial statements covering 2025, 2024, 2023. These statements describe the franchisor’s finances, not a franchise owner’s earnings.
2026 FDD · PDF Page 71 · Item 21 · View Source
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Our fiscal year end is December 31.
Source NotesAttached to this Disclosure Document as Exhibit G are our audited financial statements as of December 31, 2025, 2024, and 2023.
Find The Right Business For The Life You Want.
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Bring your questions about this brand, your priorities and the kind of business you want to run.
Your Role
Understand the hours, sales and people responsibilities behind the ownership model.
Your Shortlist
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Your Market
Check territory options with franchisors and identify the next questions to ask.
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