Source: FranopolisASP Americas Swimming Pool Company
ASP - America’s Swimming Pool Company is a swimming pool service franchise that provides pool services for residential and commercial pools nationwide. Its customers include communities and owners of pools requiring service. The business operates as a pool service franchise, with franchise owners delivering professional pool services supported by training, marketing, technology, and a national brand.
The Business
SourcesThe current franchisor was formed on March 24, 2021 as a Delaware limited liability company.
2026 FDD · PDF Page 6 · Item 1 · View Source
Read More About The Business
The franchisor began offering ASP - AMERICA’S SWIMMING POOL COMPANY franchises on May 17, 2021.
2026 FDD · PDF Page 6 · Item 1 · View Source
Read Source Excerpts
We are a Delaware limited liability company organized on March 24, 2021.
Source NotesWe began offering ASP - AMERICA’S SWIMMING POOL COMPANY franchises on May 17, 2021.
What It Costs
SourcesWhere Your Startup Money Goes
| Cost | Disclosed Amount | Source |
|---|---|---|
| Truck Outfitting Fee | $6,365 | 2026 FDD · PDF Page 28 Truck Outfitting Fee (5) $6,365 $6,365 |
| Leasehold Improvements and Lease Deposits | $0 | 2026 FDD · PDF Page 28 Leasehold Improvements and Lease Deposits (3) $0 $0 |
| Office Equipment and Supplies | $90 to $4,060 | 2026 FDD · PDF Page 29 Office Equipment and Supplies (8) $90 $4,060 |
| Professional Fees | $1,070 to $2,140 | 2026 FDD · PDF Page 29 Professional Fees (11) $1,070 $2,140 |
| Operations Outfitting Fee | $3,600 to $11,350 | 2026 FDD · PDF Page 28 Operations Outfitting Fee (5) $3,600 $11,350 |
| Vehicle | $0 to $3,402 | 2026 FDD · PDF Page 28 Vehicle (7) $0 $3,402 |
| Initial Advertising Fee | $5,820 to $58,200 | 2026 FDD · PDF Page 29 Initial Advertising Fee (9) $5,820 $58,200 |
| Franchise Fee | $40,000 to $90,000 | 2026 FDD · PDF Page 28 Franchise Fee (2) $40,000 $90,000 |
| TOTALS | $88,695 to $213,171 | 2026 FDD · PDF Page 29 TOTALS $88,695 $213,171 |
| Initial Training Expense | $642 to $2,140 | 2026 FDD · PDF Page 29 Initial Training Expense (12) $642 $2,140 |
| Vehicle Wrap | $2,800 to $4,200 | 2026 FDD · PDF Page 28 Vehicle Wrap (4) $2,800 $4,200 |
| Licenses and/or Bonds | $0 to $1,000 | 2026 FDD · PDF Page 29 Licenses and/or Bonds (13) $0 $1,000 |
| Pre-Paid Call Center Fee | $4,300 | 2026 FDD · PDF Page 28 Pre-Paid Call Center Fee (6) $4,300 $4,300 |
| Business Outfitting Fee | $3,621 | 2026 FDD · PDF Page 28 Business Outfitting Fee (5) $3,621 $3,621 |
| Additional Funds | $16,000 | 2026 FDD · PDF Page 29 Additional Funds (14) $16,000 $16,000 |
| Insurance | $4,387 to $6,393 | 2026 FDD · PDF Page 29 Insurance (10) $4,387 $6,393 |
Line items are shown as disclosed. Some costs overlap or apply to different formats; do not add them together without reviewing the source.
SourcesKey Franchise Fees
- Marketing & Advertising
View Disclosed Terms
Currently, 1% of the preceding month’s Gross Revenue... We may specify a different Brand Fund Contribution, not to exceed 2% of Gross Revenue
2026 FDD · PDF Page 18 · Item 6
Review Fee Sources
Fees And Payment Terms
| Fee | Disclosed Terms | Source |
|---|---|---|
| Pre-Paid Call Center Fee | you are required to pay us $4,300 for pre-paid Call Center services (“ Pre-Paid Call Center Fee ”) at the time of signing your Franchise Agreement. | 2026 FDD · PDF Page 17 |
| Late Fee | $100 for second occurrence ... $200 for third occurrence; $300 for each subsequent occurrence | 2026 FDD · PDF Page 24 |
| Opening Deadline Extension Fee | we have the right to charge you an extension fee of up to $1,000 per month of extension. | 2026 FDD · PDF Page 17 |
| Franchise Fees collected during fiscal year 2025, including applicable Additional Pool Fees | During the fiscal year 2025, we collected Franchise Fees (including applicable Additional Pool Fees) ranging from $28,000 to $62,935. | 2026 FDD · PDF Page 15 |
| Remedial and Optional Training Fee | Training Fees – Remedial and Optional Training $500 per trainee | 2026 FDD · PDF Page 21 |
| Website Fee | You are required to pay a monthly website fee of $350. | 2026 FDD · PDF Page 19 |
| Franchise Fee | The base initial franchise fee (“ Franchise Fee ”) is $40,000, which is for a franchise territory consisting of one unit. | 2026 FDD · PDF Page 14 |
| Additional Pool Fee per pool | we may adjust the amount of the Franchise Fee upwards in the amount of $2.50 to $5.00 per pool depending on the state, or for other reasons that we determine (“ Additional Pool Fee ”). | 2026 FDD · PDF Page 14 |
| Liquidated Damages | The greater of: (i) two years of Royalty Fees ... or (ii) $100,000. | 2026 FDD · PDF Page 25 |
| Insufficient Funds Fee | $50 or the amount the bank charges us due to the insufficient funds, whichever is greater. | 2026 FDD · PDF Page 24 |
| Technology Fee | Currently, $ 250 per month... We reserve the right to increase the monthly Technology Fee ... up to a monthly maximum fee of $500 | 2026 FDD · PDF Page 19 |
| Step In Fee | Up to $500 per day, plus our costs and overhead | 2026 FDD · PDF Page 23 |
| Operations Outfitting Fee | $3,600 base fee, plus $0.25 for each pool in your territory, for an initial “Operations Outfitting” package of equipment, supplies, and services for the Franchised Business | 2026 FDD · PDF Page 16 |
| Additional Opening Support Fee | A reasonable fee, up to $500 per day, plus the reasonable travel, meal, and lodging expenses of our opening support personnel | 2026 FDD · PDF Page 20 |
| Business Outfitting Fee | $3,621 for an initial “Business Outfitting” package of branded items, branded apparel, and marketing materials (the “ Business Outfitting Fee ”); | 2026 FDD · PDF Page 16 |
| Management Fee | Up to $500 per day, plus our costs and overhead | 2026 FDD · PDF Page 23 |
| Local Marketing | The greater of 3% of Gross Revenue or $30,000 per calendar year. | 2026 FDD · PDF Page 19 |
| Digital Advertising | You are required to direct $6,000 of your yearly LM towards digital advertising | 2026 FDD · PDF Page 19 |
| Change of Ownership Fee | Currently, (a) the greater of $500 or our external legal and administrative costs; plus (b) applicable training fees | 2026 FDD · PDF Page 23 |
| Renewal Fee | Renewal Fee $5,000 | 2026 FDD · PDF Page 22 |
| Brand Fund Contribution | Currently, 1% of the preceding month’s Gross Revenue... We may specify a different Brand Fund Contribution, not to exceed 2% of Gross Revenue | 2026 FDD · PDF Page 18 |
| Operational Deficiency Fee | $500 per day during the on-site visit or inspection and for each day you remain in default ... plus our actual costs and expenses | 2026 FDD · PDF Page 24 |
| Territory Infringement Fee | Second Violation: 25% of the Gross Revenue ... Third Violation : 50% ... Fourth and Subsequent Violations: 100% | 2026 FDD · PDF Page 20 |
| Truck Outfitting Fee | $6,365 for a “Truck Outfitting” package of equipment and supplies for the vehicle required to operate the Franchised Business | 2026 FDD · PDF Page 16 |
| Interest | 12% per annum or the maximum rate permitted by applicable law, whichever is less | 2026 FDD · PDF Page 23 |
| Pre-Opening Training Fee for extra trainees | we may charge you a fee of $300 per day per extra trainee. | 2026 FDD · PDF Page 17 |
| Transfer Fee | Generally, $10,000. | 2026 FDD · PDF Page 22 |
| Truck Wrap Fee | $2,800 to $4,200 for wrapping your vehicle with a design consisting of our Marks (“ Truck Wrap Fee ”) | 2026 FDD · PDF Page 17 |
Some fees apply only to a specific event or service. These are not all monthly expenses.
SourcesYour Role As An Owner
SourcesThe Key Person must personally manage and operate the Franchised Business as a primary occupation.
2026 FDD · PDF Page 58 · Item 15 · View Source
Read Source Excerpts
Source NotesThe Key Person must personally manage and operate the Franchised Business as a primary occupation.
Training & Support
SourcesThe franchisor estimates that you will open your Franchised Business approximately one to nine months after you sign the Franchise Agreement.
2026 FDD · PDF Page 42 · Item 11 · View Source
Read The Disclosed Requirements
You must implement and use the designated software, currently Pool Brain, and pay fees directly to the vendor.
2026 FDD · PDF Page 49 · Item 11 · View Source
Read Source Excerpts
We estimate that you will open your Franchised Business approximately one to nine months after you sign the Franchise Agreement.
Source NotesYou must implement and use the designated software, currently Pool Brain, and pay fees directly to the vendor.
Franchisor Financing
SourcesYou can prepay the balance at any time without penalty.
2026 FDD · PDF Page 39 · Item 10 · View Source
Read Source Excerpts
Source NotesYou can prepay the balance at any time without penalty.
The Franchise Network
SourcesReported At Year-End 2025
| Year | Franchised At Year-End | Company-Owned At Year-End | Source |
|---|---|---|---|
| 2023 | 375 | 0 | 2026 FDD · PDF Page 74 · Item 20 |
| 2024 | 392 | 0 | 2026 FDD · PDF Page 74 · Item 20 |
| 2025 | 410 | 0 | 2026 FDD · PDF Page 74 · Item 20 |
These are reported outlet counts, not available territories or a measure of profitability. A dash means a count is not available in this record.
Review The Source Figures
2023 Year-End Counts
Franchised 2023 364 375 +11
Company-Owned 2023 0 0 0
2024 Year-End Counts
Franchised 2024 375 392 +17
Company-Owned 2024 0 0 0
2025 Year-End Counts
Franchised 2025 392 410 +18
SourcesCompany-Owned 2025 0 0 0
Inside The FDD
SourcesPlain-language summaries of the available FDD information. Each summary links to its source, with original excerpts available to review.
Sources
The Franopolis report provides the source research. FDD page references identify the supplied excerpts when available.
01The Business And Its Ownership
The current franchisor was formed on March 24, 2021 as a Delaware limited liability company.
2026 FDD · PDF Page 6 · Item 1 · View Source
The franchisor began offering ASP - AMERICA’S SWIMMING POOL COMPANY franchises on May 17, 2021.
2026 FDD · PDF Page 6 · Item 1 · View Source
Read Source Excerpts
We are a Delaware limited liability company organized on March 24, 2021.
Source NotesWe began offering ASP - AMERICA’S SWIMMING POOL COMPANY franchises on May 17, 2021.
03Disclosed Legal Proceedings
This FDD reports no litigation that requires disclosure under Item 3.
2026 FDD · PDF Page 14 · Item 3 · View Source
Read Source Excerpts
Source NotesNo litigation is required to be disclosed in this Item.
04Bankruptcy Disclosure
This FDD reports no bankruptcy matters that require disclosure under Item 4.
2026 FDD · PDF Page 14 · Item 4 · View Source
Read Source Excerpts
Source NotesNo bankruptcy information is required to be disclosed in this Item.
10Financing Offered By The Franchisor
You can prepay the balance at any time without penalty.
2026 FDD · PDF Page 39 · Item 10 · View Source
Read Source Excerpts
Source NotesYou can prepay the balance at any time without penalty.
11Support, Training And Advertising
The franchisor estimates that you will open your Franchised Business approximately one to nine months after you sign the Franchise Agreement.
2026 FDD · PDF Page 42 · Item 11 · View Source
You must implement and use the designated software, currently Pool Brain, and pay fees directly to the vendor.
2026 FDD · PDF Page 49 · Item 11 · View Source
Read Source Excerpts
We estimate that you will open your Franchised Business approximately one to nine months after you sign the Franchise Agreement.
Source NotesYou must implement and use the designated software, currently Pool Brain, and pay fees directly to the vendor.
14Patents, Copyrights And Proprietary Information
The franchisor does not own any patents that are material to the franchise.
2026 FDD · PDF Page 57 · Item 14 · View Source
Read Source Excerpts
Source NotesWe do not own any patents that are material to the franchise.
15Owner Participation
The Key Person must personally manage and operate the Franchised Business as a primary occupation.
2026 FDD · PDF Page 58 · Item 15 · View Source
Read Source Excerpts
Source NotesThe Key Person must personally manage and operate the Franchised Business as a primary occupation.
17Renewal, Transfer And Ending The Agreement
You can renew the Franchise Agreement for one additional term of 10 years if you meet certain conditions.
2026 FDD · PDF Page 61 · Item 17 · View Source
The seat of arbitration will be the JAMS office closest to Columbia, Maryland, and all arbitration hearings shall take place at that office.
2026 FDD · PDF Page 123 · Item 17 · View Source
Read Source Excerpts
You can renew the Franchise Agreement for one additional term of 10 years if you meet certain conditions.
Source NotesThe seat of arbitration will be the JAMS office closest to Columbia, Maryland, and all arbitration hearings shall take place at that office.
18Public Figures
The franchisor says it does not use public figures to promote this franchise.
2026 FDD · PDF Page 67 · Item 18 · View Source
Read Source Excerpts
Source NotesWe do not use any public figures to promote the sale of our franchise.
20Franchise Locations
At the end of 2025, the FDD reports 410 franchised locations and 0 company-owned locations. These are reported locations, not a count of territories available to buy.
2026 FDD · PDF Page 74 · Item 20 · View Source
Read Source Excerpts
Find The Right Business For The Life You Want.
You don’t have to compare every brand on your own. A franchise consultant can help narrow your options and work through what ownership would ask of you.
Bring your questions about this brand, your priorities and the kind of business you want to run.
Your Role
Understand the hours, sales and people responsibilities behind the ownership model.
Your Shortlist
Spend less time sorting through brands and more time on options worth exploring.
Your Market
Check territory options with franchisors and identify the next questions to ask.
Keep Exploring
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