Source: FranopolisBasecamp Fitness
Basecamp Fitness is a fitness studio franchise offering 35-minute high-intensity interval training workouts that combine cardio and strength exercises. Its workouts use one-minute intervals with no downtime during transitions. The business serves fitness members seeking structured group workouts and is operated by franchise owners, supported by trainers and studio staff. Basecamp Fitness is part of the Self Esteem Brands family and operates as a franchise-based fitness studio business.
The Business
SourcesThe current franchisor began offering franchises in November 2021.
2025 FDD · PDF Page 9 · Item 1 · View Source
Read More About The Business
The current franchisor was formed on October 25, 2021 as a Delaware limited liability company.
2025 FDD · PDF Page 9 · Item 1 · View Source
The Basecamp Fitness concept and brand was founded in March 2013, with the opening of the first Basecamp Fitness studio in Burlingame, California.
2025 FDD · PDF Page 9 · Item 1 · View Source
Read Source Excerpts
We began offering Basecamp Fitness franchises in November 2021.
We are a Delaware limited liability company formed on October 25, 2021.
Source NotesThe Basecamp Fitness concept and brand was founded in March 2013, with the opening of the first Basecamp Fitness studio in Burlingame, California.
What It Costs
SourcesWhere Your Startup Money Goes
| Cost | Disclosed Amount | Source |
|---|---|---|
| Additional Funds and Working Capital for First 3 Months | $59,860 to $94,960 | 2025 FDD · PDF Page 18 Additional Funds and Working Capital for First 3 Months (Note 16) $59,860 $94,960 |
| Interior & Exterior Signage | $24,500 to $34,000 | 2025 FDD · PDF Page 18 Interior & Exterior Signage (Note 11 ) $24,500 $34,000 |
| Architect/Design Fees | $15,400 to $26,250 | 2025 FDD · PDF Page 18 Architect/Design Fees (Note 7) $15,400 $26,250 |
| 3 Months’ Rent + Security Deposit | $33,200 to $47,000 | 2025 FDD · PDF Page 18 3 Months’ Rent + Security Deposit (Note 5 ) $33,200 $47,000 |
| Build-Out Package (FF&E) | $30,733 to $36,696 | 2025 FDD · PDF Page 18 Build-Out Package (FF&E) (Note 9) $30,733 $36,696 |
| Insurance & Bonds | $3,200 to $4,000 | 2025 FDD · PDF Page 18 Insurance & Bonds (Note 14) $3,200 $4,000 |
| Initial Franchise Fee | $42,500 | 2025 FDD · PDF Page 18 Initial Franchise Fee (Note 2) $42,500 $42,500 |
| TOTAL | $513,073 to $832,511 | 2025 FDD · PDF Page 18 TOTAL (Note 17) $513,073 $832,511 |
| Grand Opening Advertising | $40,000 | 2025 FDD · PDF Page 18 Grand Opening Advertising (Note 13 ) $40,000 $40,000 |
| Travel & Training Expenses | $9,150 to $9,825 | 2025 FDD · PDF Page 18 Travel & Training Expenses (Note 3) $9,150 $9,825 |
| Miscellaneous Expenses | $8,550 to $9,550 | 2025 FDD · PDF Page 18 Miscellaneous Expenses (Note 15) $8,550 $9,550 |
| Leasehold Improvements | $134,800 to $335,000 | 2025 FDD · PDF Page 18 Leasehold Improvements (Note 4) $134,800 $335,000 |
| Technology & Fitness Equipment Package | $100,480 to $127,430 | 2025 FDD · PDF Page 18 Technology & Fitness Equipment Package (Note 8) $100,480 $127,430 |
| Area Development Agreement - Development Fee | $97,500 to $137,500 | 2025 FDD · PDF Page 19 Development Fee (Note 1) $97,500 $137,500 |
| Construction Management Fees | $0 to $13,500 | 2025 FDD · PDF Page 18 Construction Management Fees (Note 6) $0 $13,500 |
| Initial Retail Inventory/Retail Product Package | $7,000 to $8,000 | 2025 FDD · PDF Page 18 Initial Retail Inventory/Retail Product Package (Note 12) $7,000 $8,000 |
| Office/Cleaning Supplies | $3,700 to $3,800 | 2025 FDD · PDF Page 18 Office/Cleaning Supplies (Note 10) $3,700 $3,800 |
| Area Development Agreement - TOTAL | $97,500 to $137,500 | 2025 FDD · PDF Page 19 TOTAL (Note 2) $97,500 $137,500 |
Line items are shown as disclosed. Some costs overlap or apply to different formats; do not add them together without reviewing the source.
SourcesKey Franchise Fees
- Royalty
- 8% of Gross Revenue each month.
View Disclosed Terms
Fees And Payment Terms
| Fee | Disclosed Terms | Source |
|---|---|---|
| Area Development Agreement - 3 locations - Existing Franchisee Who Meets Veteran Requirements | 3 locations $ 74,250 | 2025 FDD · PDF Page 9 |
| Area Development Agreement - 5 locations - Existing Franchisee Who Meets Veteran Requirements | 5 locations $ 101,250 | 2025 FDD · PDF Page 9 |
| Royalty Fee | 8% of Gross Revenue each month. | 2025 FDD · PDF Page 11 |
| Inspection Fee | Up to $1,000 per failed inspection. | 2025 FDD · PDF Page 13 |
| Build-Out Package | We estimate that the total payments for the Build-Out Package will range from approximately $30,733 to $36,696. | 2025 FDD · PDF Page 9 |
| Vitals Training | $350 plus our costs to conduct the training. | 2025 FDD · PDF Page 13 |
| Local Marketing Requirement | $2,500 per month | 2025 FDD · PDF Page 11 |
| Area Development Agreement - 5 locations - New Franchisee Who Meets Veteran Requirements | 5 locations $ 123,750 | 2025 FDD · PDF Page 9 |
| Area Development Agreement - 3 locations - New Franchisee Who Meets Veteran Requirements | 3 locations $ 87,750 | 2025 FDD · PDF Page 9 |
| Healthy Contributions Fitness Incentive Program - Ongoing Fees | Currently, a $5 fee per each Fitness Incentive Program per month, a monthly transaction fee of $0.35 per active member for each applicable deposit, a $0.40 per member per month maintenance fee for data storage and security. | 2025 FDD · PDF Page 16 |
| Interest | Lesser of 1.5% per month or highest rate of interest allowed by applicable law. | 2025 FDD · PDF Page 14 |
| General Advertising and Marketing Fund Contributions | Currently, 2% of Gross Revenue each month ... it will not exceed 3% of monthly Gross Revenue. | 2025 FDD · PDF Page 11 |
| Technology Set-up Fee | The set-up fee is $500 | 2025 FDD · PDF Page 10 |
| Initial Retail Inventory/Retail Product Package | The cost of the package is approximately $7,000 to $8,000 | 2025 FDD · PDF Page 9 |
| No Show Fees | Currently, $500 to $1,000 depending upon trainer, or our actual costs of rescheduling whichever is greater. We may increase this fee not to exceed $1,500, or the actual costs of rescheduling travel, whichever is greater | 2025 FDD · PDF Page 12 |
| Additional Area Development locations - Existing Franchisee Who Meets Veteran Requirements | Additional locations +$ 20,250 each | 2025 FDD · PDF Page 9 |
| Technology Fee | Currently, $799 per month. | 2025 FDD · PDF Page 11 |
| Additional On-site Operations Training | Currently, $500 to $1,000 per day per coach or operations staff member. We may increase this fee not to exceed $2,000 per day per coach or operations staff member. | 2025 FDD · PDF Page 14 |
| Additional Coaches Training | Beginning in month 13, currently, $250 per attendee plus costs of travel, lodging and meals if held at a location other than our corporate offices or online. We may increase this fee not to exceed $500 per attendee plus costs of travel, lodging and meals if held at a location other than our corporate offices or online | 2025 FDD · PDF Page 13 |
| Initial Franchise Fees Received During 2024 | During 2024, we received Initial Franchise Fees ranging from $20,000 to $42,500. | 2025 FDD · PDF Page 8 |
| Basecamp Studio Franchise - Existing Franchisee Who Meets Veteran Requirements | Basecamp Studio Franchise $33,750 | 2025 FDD · PDF Page 8 |
| Coaches Training | The cost for the Coaches Training is $3,000 | 2025 FDD · PDF Page 10 |
| Insurance/Bond Handling Fees | Currently $100. We may increase this fee not to exceed $300. | 2025 FDD · PDF Page 14 |
| Insufficient Funds Fee | $100 per check that you submit to us that is returned for insufficient funds, and $100 each time that we are unable to collect via EFT due to insufficient funds. | 2025 FDD · PDF Page 15 |
| Liquidated Damages | $10,000 multiplied by number of undeveloped Basecamp studios | 2025 FDD · PDF Page 15 |
| Relocation Fee | $1,500 plus our expenses | 2025 FDD · PDF Page 13 |
| Transfer Fee | $7,500 or $15,000 (Note 8) | 2025 FDD · PDF Page 13 |
| Charitable Contribution | $100 per month if you choose to contribute | 2025 FDD · PDF Page 15 |
| Standard Default Fee | $500 per violation per month | 2025 FDD · PDF Page 14 |
| Additional Compliance Drawing | you will pay us $250 per Compliance Drawing | 2025 FDD · PDF Page 9 |
| Launch Training | Launch Training ... costs $3,000. | 2025 FDD · PDF Page 10 |
| Additional Area Development locations - New Franchisee Who Meets Veteran Requirements | Additional locations +$ 27,500 each | 2025 FDD · PDF Page 9 |
| Late Report Fee | $100 per violation | 2025 FDD · PDF Page 14 |
| Technology & Fitness Equipment Package | The packages range in cost from $100,480 (lowest) to $127,430 (highest) payable to ProVision. | 2025 FDD · PDF Page 10 |
| Bookkeeping Software Fee | Up to $500 per month, per Basecamp Studio | 2025 FDD · PDF Page 15 |
| Basecamp Studio Franchise - New Franchisee Who Meets Veteran Requirements | Basecamp Studio Franchise $ 38,250 | 2025 FDD · PDF Page 8 |
| Compliance Drawing Fee | $250 per additional Drawing | 2025 FDD · PDF Page 15 |
| CEC Credit Deficiency | $1.00 per credit deficiency multiplied by the number of Basecamp Studios you own | 2025 FDD · PDF Page 15 |
| Marketing Materials | $12,100 for first year and thereafter may vary based on your purchases | 2025 FDD · PDF Page 12 |
| Relaunch Training | Currently, $4,500. We may increase this fee not to exceed $7,000. | 2025 FDD · PDF Page 13 |
| Healthy Contributions Fitness Incentive Program - Initial Fees | Currently, no cost for set-up of the first Fitness Incentive Program, and $20 for each additional Fitness Incentive Program. Also, currently, a $1.50 initial member fee for each member you enroll on the Healthy Contributions website, and $3 for each member enrolled by a Healthy Contributions staff member upon studio’s request. | 2025 FDD · PDF Page 16 |
| Music Licensing Fee | Currently, $1,100 per year, per Basecamp Studio. | 2025 FDD · PDF Page 15 |
| Conference Fee | Currently, $439 for early registration, increasing to $659 at the Conference. We may increase this fee not to exceed $1,500 per registration. | 2025 FDD · PDF Page 12 |
Some fees apply only to a specific event or service. These are not all monthly expenses.
SourcesYour Role As An Owner
SourcesThe franchisor does not require the Principal Operator of your business to have any ownership interest in your business.
2025 FDD · PDF Page 44 · Item 15 · View Source
Read The Disclosed Requirements
If you are not the “on premise” manager of the Basecamp Studio, then you must designate a Principal Operator to serve as your on-premise manager.
2025 FDD · PDF Page 43 · Item 15 · View Source
Read Source Excerpts
We do not require the Principal Operator of your business to have any ownership interest in your business.
Source NotesIf you are not the “on premise” manager of the Basecamp Studio, then you must designate a Principal Operator to serve as your on-premise manager.
Territory
SourcesThe franchise does not come with an exclusive territory. Other franchisees, company-owned businesses and franchisor-controlled sales channels may compete in your area.
2025 FDD · PDF Page 38 · Item 12 · View Source
Read Source Excerpts
Source NotesYou will not receive an exclusive territory. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control.
A disclosed territory policy does not confirm that your preferred area is available. Ask the franchisor about the specific area you are considering.
Training & Support
SourcesThe franchisor estimates that the typical length of time between the signing of the Franchise Agreement and the opening of your Basecamp Studio will be approximately 12 months.
2025 FDD · PDF Page 36 · Item 11 · View Source
Read The Disclosed Requirements
New Franchisee Training may be provided in a virtual format, in-person at the franchisor’s corporate offices in Woodbury, Minnesota, or at another location designated by the franchisor, at the franchisor’s discretion.
2025 FDD · PDF Page 29 · Item 11 · View Source
Read Source Excerpts
We estimate that the typical length of time between the signing of the Franchise Agreement and the opening of your Basecamp Studio will be approximately 12 months.
Source NotesNew Franchisee Training may be provided in a virtual format, in-person at our corporate offices in Woodbury, Minnesota, or at another location designated by us, at our discretion.
The Franchise Network
SourcesReported At Year-End 2024
| Year | Franchised At Year-End | Company-Owned At Year-End | Total At Year-End | Source |
|---|---|---|---|---|
| 2022 | 9 | 5 | 14 | 2025 FDD · PDF Page 51 · Item 20 |
| 2023 | 16 | 5 | 21 | 2025 FDD · PDF Page 51 · Item 20 |
| 2024 | 19 | 4 | 23 | 2025 FDD · PDF Page 51 · Item 20 |
These are reported outlet counts, not available territories or a measure of profitability. A dash means a count is not available in this record.
Review The Source Figures
2022 Year-End Counts
Franchised 2022 6 9 +3
Company - Owned 2022 6 5 - 1
Total Outlets 2022 12 14 +2
2023 Year-End Counts
Franchised 2023 9 16 +7
Company - Owned 2023 5 5 0
Total Outlets 2023 14 21 +7
2024 Year-End Counts
Franchised 2024 16 19 +3
Company - Owned 2024 5 4 - 1
SourcesTotal Outlets 2024 21 23 +2
Inside The FDD
SourcesPlain-language summaries of the available FDD information. Each summary links to its source, with original excerpts available to review.
Sources
The Franopolis report provides the source research. FDD page references identify the supplied excerpts when available.
01The Business And Its Ownership
The current franchisor began offering franchises in November 2021.
2025 FDD · PDF Page 9 · Item 1 · View Source
The current franchisor was formed on October 25, 2021 as a Delaware limited liability company.
2025 FDD · PDF Page 9 · Item 1 · View Source
The Basecamp Fitness concept and brand was founded in March 2013, with the opening of the first Basecamp Fitness studio in Burlingame, California.
2025 FDD · PDF Page 9 · Item 1 · View Source
Read Source Excerpts
We began offering Basecamp Fitness franchises in November 2021.
We are a Delaware limited liability company formed on October 25, 2021.
Source NotesThe Basecamp Fitness concept and brand was founded in March 2013, with the opening of the first Basecamp Fitness studio in Burlingame, California.
11Support, Training And Advertising
The franchisor estimates that the typical length of time between the signing of the Franchise Agreement and the opening of your Basecamp Studio will be approximately 12 months.
2025 FDD · PDF Page 36 · Item 11 · View Source
New Franchisee Training may be provided in a virtual format, in-person at the franchisor’s corporate offices in Woodbury, Minnesota, or at another location designated by the franchisor, at the franchisor’s discretion.
2025 FDD · PDF Page 29 · Item 11 · View Source
Read Source Excerpts
We estimate that the typical length of time between the signing of the Franchise Agreement and the opening of your Basecamp Studio will be approximately 12 months.
Source NotesNew Franchisee Training may be provided in a virtual format, in-person at our corporate offices in Woodbury, Minnesota, or at another location designated by us, at our discretion.
12Territory
The franchise does not come with an exclusive territory. Other franchisees, company-owned businesses and franchisor-controlled sales channels may compete in your area.
2025 FDD · PDF Page 38 · Item 12 · View Source
Read Source Excerpts
Source NotesYou will not receive an exclusive territory. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control.
15Owner Participation
The franchisor does not require the Principal Operator of your business to have any ownership interest in your business.
2025 FDD · PDF Page 44 · Item 15 · View Source
If you are not the “on premise” manager of the Basecamp Studio, then you must designate a Principal Operator to serve as your on-premise manager.
2025 FDD · PDF Page 43 · Item 15 · View Source
Read Source Excerpts
We do not require the Principal Operator of your business to have any ownership interest in your business.
Source NotesIf you are not the “on premise” manager of the Basecamp Studio, then you must designate a Principal Operator to serve as your on-premise manager.
16Products And Services You Can Sell
You may not offer, provide or sell any fitness instruction, products or services via any website, or otherwise via the Internet, including live-streaming, social media platform or an application, web-based or otherwise, or via any other technology without the franchisor’s express, written permission.
2025 FDD · PDF Page 44 · Item 16 · View Source
Read Source Excerpts
Source NotesYou may not offer, provide or sell any fitness instruction, products or services via any website, or otherwise via the Internet, including live-streaming, social media platform or an application, web-based or otherwise, or via any other technology without our express, written permission.
17Renewal, Transfer And Ending The Agreement
The initial franchise agreement lasts 6 years.
2025 FDD · PDF Page 45 · Item 17 · View Source
If you are in good standing and you meet the franchisor’s conditions, you can renew your franchise for an additional 5 year period.
2025 FDD · PDF Page 45 · Item 17 · View Source
Read Source Excerpts
The initial term is 6 years.
Source NotesIf you are in good standing and you meet our conditions, you can renew your franchise for an additional 5 year period.
18Public Figures
The franchisor says it currently does not use public figures to promote this franchise.
2025 FDD · PDF Page 49 · Item 18 · View Source
Read Source Excerpts
Source NotesWe do not currently use any public figure to promote our franchise.
20Franchise Locations
At the end of 2024, the FDD reports 19 franchised locations and 4 company-owned locations. These are reported locations, not a count of territories available to buy.
2025 FDD · PDF Page 51 · Item 20 · View Source
Read Source Excerpts
Find The Right Business For The Life You Want.
You don’t have to compare every brand on your own. A franchise consultant can help narrow your options and work through what ownership would ask of you.
Bring your questions about this brand, your priorities and the kind of business you want to run.
Your Role
Understand the hours, sales and people responsibilities behind the ownership model.
Your Shortlist
Spend less time sorting through brands and more time on options worth exploring.
Your Market
Check territory options with franchisors and identify the next questions to ask.
Keep Exploring
More Brands To Explore
Lawn Doctor
Lawn care and seasonal holiday-lighting services for local customers.
- Estimated Startup Cost
- $150,070 to $177,052
- Median annual revenue per operator
- $659,073
- Franchised businesses
- 653
2025 FDD · 2024 reported results
Merry Maids
Residential cleaning and cleaning for small commercial offices.
- Estimated Startup Cost
- $126,880 to $170,110
- Median annual gross sales
- $427,425
- Franchise territories
- 802
2025 FDD · 2024 reported results
Real Property Management
Property management, rent collection and maintenance coordination for property owners.
- Estimated Startup Cost
- $91,796 to $234,150
- Median revenue per managed property
- $4,392
- Franchised Locations
- 447
2025 FDD · 2024 reported results