Source: FranopolisBetter Homes and Gardens Real Estate
Better Homes and Gardens Real Estate is a real estate franchise network of independently owned and operated brokerages and affiliated agents serving homeowners who are marketing and selling homes. Its agents use market analytics, technology, design resources, and Trendmaker Accreditation courses to showcase local market knowledge. The brand offers a three-phase home marketing strategy that includes private exclusive exposure through its brokerage network, listings on BHGRE.com and Redfin.com, and broader public marketing.
The Business
SourcesThe current franchisor began offering franchises in January 2008.
2026 FDD · PDF Page 10 · Item 1 · View Source
Read More About The Business
The franchisor is a Delaware limited liability company, originally formed on November 20, 2007.
2026 FDD · PDF Page 9 · Item 1 · View Source
Read Source Excerpts
We began offering franchises for real estate brokerage offices in January 2008.
Source NotesWe are a Delaware limited liability company, originally formed on November 20, 2007.
What It Costs
SourcesWhere Your Startup Money Goes
| Cost | Disclosed Amount | Source |
|---|---|---|
| Leasehold Improvements | $0 to $105,000 | 2026 FDD · PDF Page 38 Leasehold Improvements [5] $0 to $105,000 |
| Yard Signs | $2,000 to $5,500 | 2026 FDD · PDF Page 38 Yard Signs [7] $2,000 to $5,500 |
| Building Signs | $750 to $25,000 | 2026 FDD · PDF Page 38 Building Signs [6] $750 to $25,000 |
| Total Additional Cost for New Start-Up Office | $81,500 to $187,300 | 2026 FDD · PDF Page 42 Total Additional Cost for New Start - Up Office $81,500 to $187,300 |
| Other Advertising | $0 to $10,000 | 2026 FDD · PDF Page 38 Other Advertising, including Grand Opening Event [19] $0 to $10,000 |
| Initial Franchise Fee—Conversion Office | $0 to $25,000 | 2026 FDD · PDF Page 38 Initial Franchise Fee [ 3 ] $0 to $25,000 |
| Computer Equipment | $6,000 to $12,000 | 2026 FDD · PDF Page 38 Computer Equipment for Electronic Data Transfer System [16] $6,000 to $12,000 |
| Multiple Listing Services | $0 to $3,000 | 2026 FDD · PDF Page 38 Multiple Listing Services [17] $0 to $3,000 |
| Name Badges | $120 to $400 | 2026 FDD · PDF Page 38 Name Badges [10] $120 to $400 |
| Insurance | $500 to $4,000 | 2026 FDD · PDF Page 38 Insurance [13] $500 to $4,000 |
| Printed Materials | $5,100 to $7,500 | 2026 FDD · PDF Page 38 Printed Materials [12] $5,100 to $7,500 |
| Open House Signs | $800 to $2,000 | 2026 FDD · PDF Page 38 Open House Signs [8] $800 to $2,000 |
| Data Feed Transmission | $0 to $5,000 | 2026 FDD · PDF Page 38 Data Feed Transmission [18] $0 to $5,000 |
| Total Conversion Office investment | $33,970 to $269,300 | 2026 FDD · PDF Page 38 Total $33,970 to $269,300 |
| Miscellaneous Rider Signs | $250 to $500 | 2026 FDD · PDF Page 38 Miscellaneous Rider Signs [9] $250 to $500 |
| Independent Broker website | $0 to $10,000 | 2026 FDD · PDF Page 38 Independent Broker website [17] $0 to $10,000 |
| Legal Expenses | $0 to $4,000 | 2026 FDD · PDF Page 38 Legal Expenses [14] $0 to $4,000 |
| Orientation—Travel Expenses and Costs | $0 to $5,400 | 2026 FDD · PDF Page 38 Orientation – Travel Expenses and Costs [15] $0 to $5,400 |
| Additional Funds—first 3 months after opening | $15,000 to $40,000 | 2026 FDD · PDF Page 38 Additional Funds (first 3 months after opening) [20] $15,000 to $40,000 |
| Frames/Posts | $3,200 to $4,500 | 2026 FDD · PDF Page 38 Frames/Posts $3,200 to $4,500 |
| Total Investment for New Start-Up Office | $115,470 to $456,600 | 2026 FDD · PDF Page 42 Total Investment for New Start-Up Office $115,470 to $456,600 |
Line items are shown as disclosed. Some costs overlap or apply to different formats; do not add them together without reviewing the source.
SourcesFees And Payment Terms
| Fee | Disclosed Terms | Source |
|---|---|---|
| Audit Fee | the estimated cost for an audit is a minimum of $450 per day | 2026 FDD · PDF Page 33 |
| Transfer Fee | $5,000 per transfer | 2026 FDD · PDF Page 32 |
| Brand Marketing Fund Fees Program B | 1.5% of Gross Revenue up to $4,000,000 (measured on an annual basis); 0.5% of Gross Revenue over $4M. | 2026 FDD · PDF Page 30 |
| Orientation registration fee | $0 for virtual Orientation. $1,200 per attendee when offered in-person (waived for initial Orientation for up to 2 people) | 2026 FDD · PDF Page 34 |
| Relocation/Improvement Fees | Will vary, but typically will range from $1,000 to $15,000 | 2026 FDD · PDF Page 35 |
| The Better Retreat registration fee | $725 to $825 for each registrant, depending on the date the fee is paid | 2026 FDD · PDF Page 34 |
| Royalty Fees Program A | 5% of “Gross Revenue” excluding Gross Revenue from Property Management Services (see below) and certain other revenue, with an annual cap of $6,250.00 per affiliated sales associate | 2026 FDD · PDF Page 28 |
| Brand Marketing Fund Fees Program A below threshold | 1% of Gross Revenue up to a BMF contribution per affiliated sales associate of $1,250.00 (“Reduced BMF Threshold”) | 2026 FDD · PDF Page 30 |
| Additional Branch Office initial franchise fee | The initial franchise fee under the Franchise Agreement, for each additional Branch Office will be $5,000 | 2026 FDD · PDF Page 28 |
| Leads Engine | which we estimate may be between $0 to $5,000 per year | 2026 FDD · PDF Page 32 |
| Computer Software Maintenance and Support | $1,000 to $3,000 per year | 2026 FDD · PDF Page 32 |
| Property Management Fee | 1.5% of Gross Revenue from Property Management Services | 2026 FDD · PDF Page 29 |
| Main Office initial franchise fee | you will pay us an initial franchise fee of $25,000 for the Main Office | 2026 FDD · PDF Page 28 |
| Royalty Fees Program B | 6% of “Gross Revenue.” ... Royalty Fees due to us from Gross Revenue are capped at a maximum of $6,250 per affiliated sales associate per year | 2026 FDD · PDF Page 29 |
| Brand Marketing Fund Fees Program A above threshold | 0.5% of Gross Revenue above the Reduced BMF Threshold for each affiliated sales associate for the remainder of the respective calendar year. | 2026 FDD · PDF Page 30 |
Some fees apply only to a specific event or service. These are not all monthly expenses.
SourcesYour Role As An Owner
SourcesThe Responsible Broker and manager do not need to have an equity interest in the Franchise.
2026 FDD · PDF Page 67 · Item 15 · View Source
Read The Disclosed Requirements
You, if you are an individual and obtaining the franchise as a sole proprietor, or your Owners, if you are an entity, must participate in the management of the Franchise.
2026 FDD · PDF Page 66 · Item 15 · View Source
Read Source Excerpts
The Responsible Broker and manager do not need to have an equity interest in the Franchise.
Source NotesYou, if you are an individual and obtaining the franchise as a sole proprietor, or your Owners, if you are an entity, must participate in the management of the Franchise.
Territory
SourcesThe franchisor requires no minimum sales quotas in order for you to continue to operate your Main Office.
2026 FDD · PDF Page 62 · Item 12 · View Source
Read Source Excerpts
Source NotesWe require no minimum sales quotas in order for you to continue to operate your Main Office.
A disclosed territory policy does not confirm that your preferred area is available. Ask the franchisor about the specific area you are considering.
Training & Support
SourcesIf you are converting an existing real estate office, the franchisor estimates that the typical time between the earlier of your signing your Standard Franchise Agreement or paying the initial franchise fee and your opening your Office will be within 45 days.
2026 FDD · PDF Page 54 · Item 11 · View Source
Read Source Excerpts
Source NotesIf you are converting an existing real estate office, we estimate that the typical time between the earlier of your signing your Standard Franchise Agreement or paying the initial franchise fee and your opening your Office will be within 45 days.
The Franchise Network
SourcesReported At Year-End 2023
| Year | Franchised At Year-End | Company-Owned At Year-End | Total At Year-End | Source |
|---|---|---|---|---|
| 2023 | 404 | 0 | 404 | 2026 FDD · PDF Page 73 · Item 20 |
These are reported outlet counts, not available territories or a measure of profitability. A dash means a count is not available in this record.
Review The Source Figures
2023 Year-End Counts
Franchised 2023 396 404 8
Company Owned 2023 0 0 0
SourcesTotal Outlets 2023 396 404 8
Inside The FDD
SourcesPlain-language summaries of the available FDD information. Each summary links to its source, with original excerpts available to review.
Sources
The Franopolis report provides the source research. FDD page references identify the supplied excerpts when available.
01The Business And Its Ownership
The current franchisor began offering franchises in January 2008.
2026 FDD · PDF Page 10 · Item 1 · View Source
The franchisor is a Delaware limited liability company, originally formed on November 20, 2007.
2026 FDD · PDF Page 9 · Item 1 · View Source
Read Source Excerpts
We began offering franchises for real estate brokerage offices in January 2008.
Source NotesWe are a Delaware limited liability company, originally formed on November 20, 2007.
02The Leadership Team
The leadership team listed in the FDD includes Ginger Wilcox (President), David Marine (Chief Marketing Officer, Franchise Brands, Compass International Holdings), Roger Favano (Chief Financial Officer, Brands and Anywhere Advisors, Compass International Holdings) and Elisabeth Gehringer (President and Chief Executive Officer, Compass International Holdings Franchise Brands).
2026 FDD · PDF Page 18 · Item 2 · View Source
Read Source Excerpts
President: Ginger Wilcox
Chief Marketing Officer, Franchise Brands, Compass International Holdings: David Marine
Chief Financial Officer, Brands and Anywhere Advisors, Compass International Holdings: Roger Favano
Source NotesPresident and Chief Executive Officer, Compass International Holdings Franchise Brands: Elisabeth Gehringer
11Support, Training And Advertising
If you are converting an existing real estate office, the franchisor estimates that the typical time between the earlier of your signing your Standard Franchise Agreement or paying the initial franchise fee and your opening your Office will be within 45 days.
2026 FDD · PDF Page 54 · Item 11 · View Source
Read Source Excerpts
Source NotesIf you are converting an existing real estate office, we estimate that the typical time between the earlier of your signing your Standard Franchise Agreement or paying the initial franchise fee and your opening your Office will be within 45 days.
12Territory
The franchisor requires no minimum sales quotas in order for you to continue to operate your Main Office.
2026 FDD · PDF Page 62 · Item 12 · View Source
Read Source Excerpts
Source NotesWe require no minimum sales quotas in order for you to continue to operate your Main Office.
15Owner Participation
The Responsible Broker and manager do not need to have an equity interest in the Franchise.
2026 FDD · PDF Page 67 · Item 15 · View Source
You, if you are an individual and obtaining the franchise as a sole proprietor, or your Owners, if you are an entity, must participate in the management of the Franchise.
2026 FDD · PDF Page 66 · Item 15 · View Source
Read Source Excerpts
The Responsible Broker and manager do not need to have an equity interest in the Franchise.
Source NotesYou, if you are an individual and obtaining the franchise as a sole proprietor, or your Owners, if you are an entity, must participate in the management of the Franchise.
17Renewal, Transfer And Ending The Agreement
No renewal rights. If the franchisor grants you an additional term, the franchisor may require you to sign the franchisor’s then current Franchise Agreement or a Term Extension Addendum with materially different terms.
2026 FDD · PDF Page 68 · Item 17 · View Source
Read Source Excerpts
Source NotesNo renewal rights. If we grant you an additional term, we may require you to sign our then current Franchise Agreement or a Term Extension Addendum with materially different terms.
18Public Figures
The franchisor says it does not use public figures to promote this franchise.
2026 FDD · PDF Page 72 · Item 18 · View Source
Read Source Excerpts
Source NotesWe do not use any public figure to promote the sale of franchises.
20Franchise Locations
At the end of 2023, the FDD reports 404 franchised locations and 0 company-owned locations. These are reported locations, not a count of territories available to buy.
2026 FDD · PDF Page 73 · Item 20 · View Source
Read Source Excerpts
Find The Right Business For The Life You Want.
You don’t have to compare every brand on your own. A franchise consultant can help narrow your options and work through what ownership would ask of you.
Bring your questions about this brand, your priorities and the kind of business you want to run.
Your Role
Understand the hours, sales and people responsibilities behind the ownership model.
Your Shortlist
Spend less time sorting through brands and more time on options worth exploring.
Your Market
Check territory options with franchisors and identify the next questions to ask.
Keep Exploring
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