Source: FranopolisBritish Swim School
What It Costs
SourcesWhere Your Startup Money Goes
| Cost | Disclosed Amount | Source |
|---|---|---|
| Standard office security deposit: $0–$1,500 | $0 to $1,500 | 2026 FDD · PDF Page 27 Office Security Deposit (12) $0 to $1,500 |
| Targeted mailer setup: $1,000–$1,000 | $1,000 | 2026 FDD · PDF Page 28 Mailer Program Set-Up Fee (2) $1,000 |
| Standard opening inventory: $3,050–$6,100 | $3,050 to $6,100 | 2026 FDD · PDF Page 27 Opening Inventory (pool equipment, training supplies, learning aids) (6) $3,050 to $6,100 |
| Targeted computer system: $0–$3,500 | $0 to $3,500 | 2026 FDD · PDF Page 29 Computer System $0 to $3,500 |
| Targeted office security deposit: $0–$1,500 | $0 to $1,500 | 2026 FDD · PDF Page 29 Office Security Deposit (12) $0 to $1,500 |
| Standard pre-marketing and grand opening advertising: $10,000–$15,000 | $10,000 to $15,000 | 2026 FDD · PDF Page 27 Pre-Marketing and Grand Opening Advertising (13) $10,000 to $15,000 |
| Targeted initial franchise fee: $39,500–$39,500 | $39,500 | 2026 FDD · PDF Page 28 Initial Franchise Fee (1) $39,500 |
| Targeted additional funds three months: $9,000–$15,000 | $9,000 to $15,000 | 2026 FDD · PDF Page 29 Additional Funds – 3 Months (15) $9,000 to $15,000 |
| Targeted financial management training: $200–$200 | $200 | 2026 FDD · PDF Page 29 Financial Management Training (8) $200 |
| Standard initial franchise fee: $59,500–$59,500 | $59,500 | 2026 FDD · PDF Page 26 Initial Franchise Fee (1) $59,500 |
| Targeted postcard fees: $4,500–$4,500 | $4,500 | 2026 FDD · PDF Page 28 Postcard Fees (2) $4,500 |
| Standard mailing list: $150–$150 | $150 | 2026 FDD · PDF Page 26 Mailing List Fee (2) $150 |
| Standard postcard fees: $4,500–$4,500 | $4,500 | 2026 FDD · PDF Page 26 Postcard Fees (2) $4,500 |
| Standard computer system: $0–$3,500 | $0 to $3,500 | 2026 FDD · PDF Page 27 Computer System $0 to $3,500 |
| Standard financial management training: $200–$200 | $200 | 2026 FDD · PDF Page 27 Financial Management Training (8) $200 |
| Standard insurance premium: $2,400–$5,000 | $2,400 to $5,000 | 2026 FDD · PDF Page 27 Insurance Premium (11) $2,400 to $5,000 |
| Targeted technology fee three months: $750–$750 | $750 | 2026 FDD · PDF Page 29 Technology Fee – 3 months $750 |
| Targeted accountant and legal fees: $300–$1,000 | $300 to $1,000 | 2026 FDD · PDF Page 29 Accountant and Legal Fees (10) $300 to $1,000 |
| Targeted SEO fees: $3,600–$3,600 | $3,600 | 2026 FDD · PDF Page 28 SEO Fees (3) $3,600 |
| Targeted mailing list: $150–$150 | $150 | 2026 FDD · PDF Page 28 Mailing List Fee (2) $150 |
| Standard pool security deposit: $0–$8,000 | $0 to $8,000 | 2026 FDD · PDF Page 27 Pool Security Deposit (5) $0 to $8,000 |
| Standard SEO fees: $3,600–$3,600 | $3,600 | 2026 FDD · PDF Page 26 SEO Fees (3) $3,600 |
| Targeted signage: $250–$750 | $250 to $750 | 2026 FDD · PDF Page 29 Signage (7) $250 to $750 |
| Standard office rent etc three months: $0–$4,500 | $0 to $4,500 | 2026 FDD · PDF Page 27 Office Rent, Office Furniture, Fixtures and Equipment – 3 Months $0 to $4,500 |
| Standard pool usage fee three months: $1,500–$12,000 | $1,500 to $12,000 | 2026 FDD · PDF Page 27 Pool Usage Fee (5) – 3 months $1,500 to $12,000 |
| Targeted training travel living expenses: $1,500–$5,000 | $1,500 to $5,000 | 2026 FDD · PDF Page 29 Training: Travel and Living Expenses (9) $1,500 to $5,000 |
| Targeted digital marketing fees: $12,000–$12,000 | $12,000 | 2026 FDD · PDF Page 28 Digital Marketing Fees (3) $12,000 |
| Standard mailer setup: $1,000–$1,000 | $1,000 | 2026 FDD · PDF Page 26 Mailer Program Set-Up Fee (2) $1,000 |
| Standard aquatics manager first three months: $7,500–$10,500 | $7,500 to $10,500 | 2026 FDD · PDF Page 28 First 3 Months of Aquatics Manager (14) $7,500 to $10,500 |
| Targeted aquatics manager first three months: $7,500–$10,500 | $7,500 to $10,500 | 2026 FDD · PDF Page 29 First 3 Months of Aquatics Manager (14) $7,500 to $10,500 |
| Targeted pre-marketing and grand opening advertising: $7,500–$15,000 | $7,500 to $15,000 | 2026 FDD · PDF Page 29 Pre-Marketing and Grand Opening Advertising (13) $7,500 to $15,000 |
| Standard technology fee three months: $750–$750 | $750 | 2026 FDD · PDF Page 27 Technology Fee – 3 months $750 |
| Targeted office rent etc three months: $0–$4,500 | $0 to $4,500 | 2026 FDD · PDF Page 29 Office Rent, Office Furniture, Fixtures and Equipment – 3 Months $0 to $4,500 |
| Standard signage: $250–$750 | $250 to $750 | 2026 FDD · PDF Page 27 Signage (7) $250 to $750 |
| Standard accountant and legal fees: $300–$1,000 | $300 to $1,000 | 2026 FDD · PDF Page 27 Accountant and Legal Fees (10) $300 to $1,000 |
| Standard training travel living expenses: $1,500–$5,000 | $1,500 to $5,000 | 2026 FDD · PDF Page 27 Training: Travel and Living Expenses (9) $1,500 to $5,000 |
| Targeted total initial investment: $95,200–$151,050 | $95,200 to $151,050 | 2026 FDD · PDF Page 29 TOTAL ESTIMATED INITIAL INVESTMENT (16) Single Franchise $95,200 to $151,050 |
| Targeted insurance premium: $2,400–$5,000 | $2,400 to $5,000 | 2026 FDD · PDF Page 29 Insurance Premium (11) $2,400 to $5,000 |
| Standard total initial investment: $122,700–$176,050 | $122,700 to $176,050 | 2026 FDD · PDF Page 28 TOTAL ESTIMATED INITIAL INVESTMENT (16) Single Franchise $122,700 to $176,050 |
| Standard additional funds three months: $9,000–$15,000 | $9,000 to $15,000 | 2026 FDD · PDF Page 28 Additional Funds – 3 Months (15) $9,000 to $15,000 |
| Standard chatbot fee: $500–$1,500 | $500 to $1,500 | 2026 FDD · PDF Page 27 Chatbot Fee (4) $500 to $1,500 |
| Standard digital marketing fees: $17,000–$17,000 | $17,000 | 2026 FDD · PDF Page 26 Digital Marketing Fees (3) $17,000 |
| Targeted chatbot fee: $500–$1,500 | $500 to $1,500 | 2026 FDD · PDF Page 28 Chatbot Fee (4) $500 to $1,500 |
| Targeted pool security deposit: $0–$8,000 | $0 to $8,000 | 2026 FDD · PDF Page 28 Pool Security Deposit (5) $0 to $8,000 |
| Targeted opening inventory: $3,050–$6,100 | $3,050 to $6,100 | 2026 FDD · PDF Page 29 Opening Inventory (pool equipment, training supplies, learning aids) (6) $3,050 to $6,100 |
| Targeted pool usage fee three months: $1,500–$12,000 | $1,500 to $12,000 | 2026 FDD · PDF Page 29 Pool Usage Fee (5) – 3 months $1,500 to $12,000 |
Line items are shown as disclosed. Some costs overlap or apply to different formats; do not add them together without reviewing the source.
SourcesKey Franchise Fees
- Marketing & Advertising
- 2% of Gross Sales
View Disclosed Terms
Fees And Payment Terms
| Fee | Disclosed Terms | Source |
|---|---|---|
| Mailer Program expected total cost | The total expected cost for the Mailer Program Fees is $5,650. | 2026 FDD · PDF Page 16 |
| Transfer fee deposit | $1,000 non-refundable deposit at time of transfer application | 2026 FDD · PDF Page 22 |
| Virtual training daily per person | currently $100 per person per day | 2026 FDD · PDF Page 22 |
| Area development cumulative fee, three territories | Three $ 139,500 | 2026 FDD · PDF Page 15 |
| Additional territory purchase price | currently $40,000 per territory | 2026 FDD · PDF Page 15 |
| Area development cumulative fee, two territories | Two $ 99,500 | 2026 FDD · PDF Page 15 |
| Pool scouting daily fee | currently $300 per day, plus expenses | 2026 FDD · PDF Page 22 |
| Targeted Territory initial fee | or $39,500 for a Targeted Territory | 2026 FDD · PDF Page 14 |
| Financial management training fee per person | You must pay to us a fee of $200 per person | 2026 FDD · PDF Page 17 |
| Late payment fee | $100 per occurrence | 2026 FDD · PDF Page 23 |
| Standard Territory annual digital marketing fee | a fee, as applicable, of $17,000 per Standard Territory | 2026 FDD · PDF Page 16 |
| Technology fee monthly | Technology Fee Estimated at $250/month | 2026 FDD · PDF Page 20 |
| Pre-opening technology fee monthly | Prior to opening, the Technology Fee is approximately $250 per month | 2026 FDD · PDF Page 17 |
| Marketing fund contribution | 2% of Gross Sales | 2026 FDD · PDF Page 18 |
| Mailer Program annual postcards cost | $4,500 (9,000 postcards) per year | 2026 FDD · PDF Page 18 |
| Payment services fee maximum | Up to 4% of total charge | 2026 FDD · PDF Page 22 |
| Targeted Territory monthly digital marketing fee | and $1,000 per month ($12,000 per year) for a Targeted Territory | 2026 FDD · PDF Page 19 |
| Targeted Territory annual digital marketing fee | or $12,000 per Targeted Territory | 2026 FDD · PDF Page 16 |
| Targeted Territory digital marketing annual fee | $12,000 per year for a Targeted Territory | 2026 FDD · PDF Page 19 |
| Pool Program revenue fee high | typically between 10% and 25% of revenues you receive for swim lessons given at the Licensed Pool | 2026 FDD · PDF Page 21 |
| Area development cumulative fee, one territory | One $ 59,500 | 2026 FDD · PDF Page 15 |
| Purchased zip code fee per household | at a cost of $2.00 per Targeted Household | 2026 FDD · PDF Page 24 |
| Royalty percentage | 10% of Gross Sales | 2026 FDD · PDF Page 17 |
| SEO annual fee | SEO Fee: Currently $300 per month ($3,600 per year) | 2026 FDD · PDF Page 19 |
| Insurance administration charge | plus a 20% administration charge | 2026 FDD · PDF Page 24 |
| Sales commission minimum | typically not less than 10% of the sales price | 2026 FDD · PDF Page 23 |
| VetFran initial fee discount rate | you may be eligible for a discount of 20% off of the Initial Franchise Fee for the first British Swim School franchise | 2026 FDD · PDF Page 14 |
| Late payment annual interest rate | daily equivalent of 18% per year simple interest | 2026 FDD · PDF Page 23 |
| SEO fee monthly | SEO Fee: Currently $300 per month ($3,600 per year) | 2026 FDD · PDF Page 19 |
| Standard Territory monthly digital marketing fee | Currently, $1,416.66 per month | 2026 FDD · PDF Page 19 |
| Technology fee maximum monthly per territory | increase from $250 to potentially $820 per month per Territory if you have 1,000 or more active students | 2026 FDD · PDF Page 17 |
| Unused subscription refund interest | plus 5% interest | 2026 FDD · PDF Page 24 |
| Annual SEO fee | you are required to pay to us or BSS Services each year the sum of $3,600 | 2026 FDD · PDF Page 16 |
| Pool Program revenue fee low | typically between 10% and 25% of revenues you receive for swim lessons given at the Licensed Pool | 2026 FDD · PDF Page 21 |
| Standard Territory initial fee | you must pay us an Initial Franchise Fee of $59,500 for a Standard Territory | 2026 FDD · PDF Page 14 |
| Minimum royalty upon renewal | currently $3,500 per month | 2026 FDD · PDF Page 18 |
| Developed territory purchase price percentage high | In general, the purchase price is 70-120% of the annual gross revenue of the business. | 2026 FDD · PDF Page 17 |
| Mailer Program mailing list fee per household | Currently, $0.05 per Targeted Household on the mailing list obtained | 2026 FDD · PDF Page 18 |
| Developed territory purchase price percentage low | In general, the purchase price is 70-120% of the annual gross revenue of the business. | 2026 FDD · PDF Page 17 |
| Swim instructor training daily per person | currently $300 per person per day, plus expenses | 2026 FDD · PDF Page 21 |
| Mailer Program postcards in first year | during your first year of operation, you are required to send approximately 9,000 postcards | 2026 FDD · PDF Page 16 |
| Annual aquatics manager conference fee | Annual Aquatics Manager Conference fee, currently $379 | 2026 FDD · PDF Page 22 |
| Minimum royalty fourth year and after | Fourth full calendar year and after: the greater of 10% of Gross Sales or $3,500 | 2026 FDD · PDF Page 18 |
| Minimum royalty third full calendar year | Third full calendar year: the greater of 10% of Gross Sales or $2,500 | 2026 FDD · PDF Page 18 |
| Mailer Program setup fee per territory | Currently the Setup Fee is $1,000 per Territory | 2026 FDD · PDF Page 15 |
| Minimum royalty second full calendar year | Second full calendar year: the greater of 10% of Gross Sales or $1,500 | 2026 FDD · PDF Page 18 |
| Additional aquatics initial training full | currently $900 for full training | 2026 FDD · PDF Page 21 |
| Annual convention fee | Annual Convention fee, currently $725 | 2026 FDD · PDF Page 22 |
| Mailer Program annual postcard cost per territory | The total Postcard Fee for all postcards mailed will be $4,500 per year per Territory. | 2026 FDD · PDF Page 16 |
| Convention absence fee | $1,200 if you fail to attend the Annual Convention. | 2026 FDD · PDF Page 22 |
| Renewal fee per franchise agreement | $5,000 per Franchise Agreement | 2026 FDD · PDF Page 23 |
| Standard Territory digital marketing annual fee | $17,000 per year for a Standard Territory | 2026 FDD · PDF Page 19 |
| Additional aquatics training daily per person | or $300 per person per day if full training is not required | 2026 FDD · PDF Page 21 |
| Community Heroes discount | may offer to qualifying franchisees a $2,500 discount on the Initial Franchise Fee for the first British Swim School franchise | 2026 FDD · PDF Page 14 |
Some fees apply only to a specific event or service. These are not all monthly expenses.
SourcesInside The FDD
SourcesPlain-language summaries of the available FDD information. Each summary links to its source, with original excerpts available to review.
Sources
The Franopolis report provides the source research. FDD page references identify the supplied excerpts when available.
06Ongoing And Other Fees
The disclosed marketing contribution is 2% of gross sales.
2026 FDD · PDF Page 18 · Item 6 · View Source
Read Source Excerpts
Source Notes2% of Gross Sales
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