
Source: FranopolisDecorating Den Interiors
The Business
SourcesThe franchisor does not have any parent, predecessors, or other affiliates.
2026 FDD · PDF Page 7 · Item 1 · View Source
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Source NotesWe do not have any parent, predecessors, or other affiliates.
What It Costs
SourcesYour location, business format and operating plan can change the total.
Where Your Startup Money Goes
| Cost | Disclosed Amount | Source |
|---|---|---|
| Opening Inventory of Business Materials | $500 to $800 | 2026 FDD · PDF Page 18 Opening Inventory of Business Materials (Note 3) $500 to $800 |
| Travel and Related Expenses for initial training | $1,500 to $3,600 | 2026 FDD · PDF Page 19 Travel and Related Expenses for initial training (Note 6) $1,500 to $3,600 |
| Initial Franchise Fee | $39,900 | 2026 FDD · PDF Page 17 Initial Franchise Fee (Note 1) $39,900 |
| Furniture, Fixtures and Equipment - Computer Hardware, Software and Internet Access | $105 to $2,500 | 2026 FDD · PDF Page 18 Computer Hardware, Software and Internet Access: $105 to $2,500 |
| Professional Fees | $0 to $3,200 | 2026 FDD · PDF Page 18 Professional Fees (Accountants, Lawyers, etc.) $0 to $3,200 |
| Additional Funds - 3 Months | $4,500 to $12,000 | 2026 FDD · PDF Page 19 Additional Funds -- 3 Months (Note 7) $4,500 to $12,000 |
| Licenses | $0 to $600 | 2026 FDD · PDF Page 18 Licenses $0 to $600 |
| Technology Fee | $300 | 2026 FDD · PDF Page 18 Technology Fee $300 for 1 st 3 months |
| Total Estimated Initial Investment | $51,755 to $73,300 | 2026 FDD · PDF Page 19 TOTAL ESTIMATED INITIAL INVESTMENT (Note 8) $51,755 to $73,300 |
| Advertising and Marketing First Three Months | $4,500 to $7,500 | 2026 FDD · PDF Page 18 Advertising and Marketing First Three Months (Note 4) $4,500 to $7,500 |
Line items are shown as disclosed. Some costs overlap or apply to different formats; do not add them together without reviewing the source.
SourcesKey Franchise Fees
- Initial Franchise Fee
View Disclosed Terms
The Initial Franchise Fee for a DDI franchise is $39,900 unless you qualify for and participate in one of our discounted programs that we describe below.
2026 FDD · PDF Page 12 · Item 5
Review Fee Sources- Marketing & Advertising
View Disclosed Terms
National Brand Fund Contribution (Note 3) 4% - 1% of Gross Sales or $100/month minimum
2026 FDD · PDF Page 13 · Item 6
Review Fee Sources
Fees And Payment Terms
| Fee | Disclosed Terms | Source |
|---|---|---|
| VetFran Program Initial Franchise Fee | We offer a reduced Initial Franchise Fee of $35,900 for DDI Franchisees who are veterans of the United States armed forces and who meet the requirements of the VetFran Program. | 2026 FDD · PDF Page 12 |
| Service Fees | Service Fees initially are 9% of Gross Sales and may decrease based upon the cumulative level of Gross Sales that you achieve | 2026 FDD · PDF Page 13 |
| Educational Credit Program Initial Franchise Fee | Under our Educational Credit Program, we offer applicants with a 2- or 4- year degree in interior design or a related field from an accredited institution of higher learning a reduced Initial Franchise Fee of $34,900. | 2026 FDD · PDF Page 13 |
| Initial Franchise Fee | The Initial Franchise Fee for a DDI franchise is $39,900 unless you qualify for and participate in one of our discounted programs that we describe below. | 2026 FDD · PDF Page 12 |
| Additional B.O.S.S. Log-in Fee | Franchisee may, by notice to Franchisor, obtain additional log-ins for its decorators, administrative staff or other persons at the rate of $35 each per month or part thereof for each additional log-in. | 2026 FDD · PDF Page 150 |
| Other Periodic Training | We or the Field Mentor may impose a reasonable charge (typically, $50 to $150 per day) for other periodic training. | 2026 FDD · PDF Page 35 |
| Resale Assistance Fee | Resale Assistance Fee (Note 6 $10,000 At the time of a transfer Applies only when we find the buyer | 2026 FDD · PDF Page 14 |
| Audit Fees | Audit Fees (Note 5) Varies (cost of audit ranges from $1,000 to $3,000) | 2026 FDD · PDF Page 14 |
| Annual Conference Registration Fee | The registration fee for our annual conference is currently $895 per person | 2026 FDD · PDF Page 35 |
| To The Trade Program Initial Franchise Fee | Under our To The Trade Program, we offer applicants meeting 3 different criteria a reduced Initial Franchise Fee of $29,900 | 2026 FDD · PDF Page 12 |
| Interest | Interest (Note 5) 1.5% per month, or maximum rate allowed by law | 2026 FDD · PDF Page 14 |
| Samples | Samples $500 to $3000per year | 2026 FDD · PDF Page 14 |
| Late Fee | Late Fee (Note 5) $50 for each report of Gross Sales that you do not file on time | 2026 FDD · PDF Page 14 |
| Transfer Fee | Transfer Fee $10,000 At the time of a transfer Applies only when you sell or transfer your business | 2026 FDD · PDF Page 14 |
| Insufficient Funds Fee | Insufficient Funds Fee $25 for each payment returned for insufficient funds | 2026 FDD · PDF Page 13 |
| Technology Fee | Technology Fee (Note 4) $100/month | 2026 FDD · PDF Page 13 |
| Training Fee | Training Fee (Note 7) $1,200 per additional person | 2026 FDD · PDF Page 14 |
| National Brand Fund Contribution | National Brand Fund Contribution (Note 3) 4% - 1% of Gross Sales or $100/month minimum | 2026 FDD · PDF Page 13 |
| Annual Conference and Additional Training | Annual Conference and Additional Training $1,500 to $3,500 | 2026 FDD · PDF Page 14 |
Some fees apply only to a specific event or service. These are not all monthly expenses.
SourcesSee how the disclosed startup costs fit your cash, reserves, and financing plans.
Your Role As An Owner
SourcesThe franchisor does not require you to be directly and personally involved in or to provide direct supervision of the franchise business, unless you or your veteran spouse qualify under the franchisor’s VetFran program for the reduced initial franchise fee.
2026 FDD · PDF Page 44 · Item 15 · View Source
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Source NotesWe do not require you to be directly and personally involved in or to provide direct supervision of the franchise business, unless you or your veteran spouse qualify under our VetFran program for the reduced initial franchise fee.
The Franchise Network
SourcesReported At Year-End 2023
| Year | Franchised At Year-End | Company-Owned At Year-End | Total At Year-End | Source |
|---|---|---|---|---|
| 2023 | 222 | 0 | 222 | 2026 FDD · PDF Page 51 · Item 20 |
These are reported outlet counts, not available territories or a measure of profitability. A dash means a count is not available in this record.
Review The Source Figures
2023 Year-End Counts
Franchised Outlets 2023 226 222 - 4
Company- Owned 2023 0 0 0
SourcesTotal Outlets 2023 226 222 - 4
Inside The FDD
SourcesPlain-language summaries of the available FDD information. Each summary links to its source, with original excerpts available to review.
Sources
The Franopolis report provides the source research. FDD page references identify the supplied excerpts when available.
01The Business And Its Ownership
The franchisor does not have any parent, predecessors, or other affiliates.
2026 FDD · PDF Page 7 · Item 1 · View Source
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Source NotesWe do not have any parent, predecessors, or other affiliates.
02The Leadership Team
The leadership team listed in the FDD includes LAWSON SHARP (Chief Financial Officer), KEVIN ROONEY (National Franchise Development Manager), DAVID R. HASELEY (Senior Vice President, Merchandising and Marketing) and DARLENE BUGG (Director, Treasurer, and Corporate Operations Manager and Events Coordinator).
2026 FDD · PDF Page 11 · Item 2 · View Source
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Chief Financial Officer: LAWSON SHARP
National Franchise Development Manager: KEVIN ROONEY
Senior Vice President, Merchandising and Marketing: DAVID R. HASELEY
Source NotesDirector, Treasurer, and Corporate Operations Manager and Events Coordinator: DARLENE BUGG
03Disclosed Legal Proceedings
This FDD reports no litigation that requires disclosure under Item 3.
2026 FDD · PDF Page 12 · Item 3 · View Source
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Source NotesNo litigation is required to be disclosed in this Item.
07Estimated Startup Investment
The FDD estimates a total startup investment of $51,755 to $73,300. Review the listed costs and any conditions before setting your own startup budget.
2026 FDD · PDF Page 19 · Item 7 · View Source
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Source NotesTOTAL ESTIMATED INITIAL INVESTMENT (Note 8) $51,755 to $73,300
08Suppliers And Required Purchases
If you decide to place the franchisor’s logo on your business vehicle, you must order the decals for your vehicle from the franchisor’s approved supplier, Designer Decal.
2026 FDD · PDF Page 21 · Item 8 · View Source
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Source NotesIf you decide to place our logo on your business vehicle, you must order the decals for your vehicle from our approved supplier, Designer Decal.
15Owner Participation
The franchisor does not require you to be directly and personally involved in or to provide direct supervision of the franchise business, unless you or your veteran spouse qualify under the franchisor’s VetFran program for the reduced initial franchise fee.
2026 FDD · PDF Page 44 · Item 15 · View Source
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Source NotesWe do not require you to be directly and personally involved in or to provide direct supervision of the franchise business, unless you or your veteran spouse qualify under our VetFran program for the reduced initial franchise fee.
16Products And Services You Can Sell
The franchisor does not require you to sell or provide the entire line of goods and services offered in the System.
2026 FDD · PDF Page 45 · Item 16 · View Source
You may not sell or offer for sale Franchised Products or Services for which you lack sufficient skill and knowledge to provide the high level of service associated with the Marks.
2026 FDD · PDF Page 45 · Item 16 · View Source
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We do not require you to sell or provide the entire line of goods and services offered in the System.
Source NotesYou may not sell or offer for sale Franchised Products or Services for which you lack sufficient skill and knowledge to provide the high level of service associated with the Marks.
17Renewal, Transfer And Ending The Agreement
Mediation will be conducted in Easton, Maryland, and Arbitration will be conducted in Talbot County, Maryland. Litigation may be conducted in applicable state or federal courts located in Maryland.
2026 FDD · PDF Page 50 · Item 17 · View Source
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Source NotesMediation will be conducted in Easton, Maryland, and Arbitration will be conducted in Talbot County, Maryland. Litigation may be conducted in applicable state or federal courts located in Maryland.
18Public Figures
The franchisor says it does not use public figures to promote this franchise.
2026 FDD · PDF Page 50 · Item 18 · View Source
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Source NotesWe do not use any public figure to promote our franchise.
20Franchise Locations
At the end of 2023, the FDD reports 222 franchised locations and 0 company-owned locations. These are reported locations, not a count of territories available to buy.
2026 FDD · PDF Page 51 · Item 20 · View Source
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Franchised Outlets 2023 226 222 - 4
Company- Owned 2023 0 0 0
Source NotesTotal Outlets 2023 226 222 - 4
Find The Right Business For The Life You Want.
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Bring your questions about this brand, your priorities and the kind of business you want to run.
Your Role
Understand the hours, sales and people responsibilities behind the ownership model.
Your Shortlist
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Your Market
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