Source: FranopolisDiscover Strength
The Business
SourcesThe current franchisor began offering franchises in April 2020.
2026 FDD · PDF Page 8 · Item 1 · View Source
Read More About The Business
The current franchisor was formed on January 16, 2020 as a Minnesota limited liability company.
2026 FDD · PDF Page 8 · Item 1 · View Source
The franchisor’s predecessor, Discover Strength Personal Fitness Center, Inc., created the Discover Strength ™ concept and began operating Discover Strength ™ Studios in May 2006.
2026 FDD · PDF Page 8 · Item 1 · View Source
Read Source Excerpts
We began offering franchises for Discover Strength ™ Studios in April 2020.
We are a Minnesota limited liability company formed on January 16, 2020.
Source NotesOur predecessor, Discover Strength Personal Fitness Center, Inc. (“DSPFC”), created the Discover Strength ™ concept and began operating Discover Strength ™ Studios in May 2006.
What It Costs
SourcesYour location, business format and operating plan can change the total.
Where Your Startup Money Goes
| Cost | Disclosed Amount | Source |
|---|---|---|
| Leasehold Improvements | $220,000 to $390,000 | 2026 FDD · PDF Page 14 Leasehold Improvements See Note 6 $220,000 to $390,000 |
| TOTAL | $529,000 to $870,000 | 2026 FDD · PDF Page 14 TOTAL See Note 17 $529,000 to $870,000 |
| Training Expenses | $2,000 to $8,000 | 2026 FDD · PDF Page 14 Training Expenses See Note 12 $2,000 to $8,000 |
| Initial Franchise Fee | $58,000 | 2026 FDD · PDF Page 14 Initial Franchise Fee See Note 3 $58,000 |
| Signage | $20,000 to $38,000 | 2026 FDD · PDF Page 14 Signage See Note 11 $20,000 to $38,000 |
| Additional Funds - 3 months | $20,000 to $55,000 | 2026 FDD · PDF Page 14 Additional Funds - 3 months See Note 16 $20,000 to $55,000 |
| Rent (3 months) | $16,000 to $34,000 | 2026 FDD · PDF Page 14 Rent (3 months) See Note 4 $16,000 to $34,000 |
| Supplies | $1,000 to $6,000 | 2026 FDD · PDF Page 14 Supplies See Note 9 $1,000 to $6,000 |
| Grand Opening Advertising and Promotion | $15,000 to $25,000 | 2026 FDD · PDF Page 14 Grand Opening Advertising and Promotion See Note 13 $15,000 to $25,000 |
| Management System and Designated Software | $2,000 to $5,000 | 2026 FDD · PDF Page 14 Management System and Designated Software See Note 10 $2,000 to $5,000 |
| Design and Architectural Fees | $7,000 to $17,000 | 2026 FDD · PDF Page 14 Design and Architectural Fees See Note 5 $7,000 to $17,000 |
| Licenses, Permits and Professional Fees | $2,000 to $16,000 | 2026 FDD · PDF Page 14 Licenses, Permits and Professional Fees See Note 1 4 $2,000 to $16,000 |
| Insurance | $3,000 to $8,000 | 2026 FDD · PDF Page 14 Insurance See Note 15 $3,000 to $8,000 |
| Lease, Utility and Security Deposits | $5,000 to $19,000 | 2026 FDD · PDF Page 14 Lease, Utility and Security Deposits $5,000 to $19,000 |
| Fixtures & Furniture | $5,000 to $8,000 | 2026 FDD · PDF Page 14 Fixtures & Furniture See Note 8 $5,000 to $8,000 |
| Equipment | $153,000 to $183,000 | 2026 FDD · PDF Page 14 Equipment See Note 7 $153,000 to $183,000 |
Line items are shown as disclosed. Some costs overlap or apply to different formats; do not add them together without reviewing the source.
SourcesFees And Payment Terms
| Fee | Disclosed Terms | Source |
|---|---|---|
| Initial installment for Opening Equipment Package | You must pay the initial installment of $75,000 for the Opening Equipment Package when you sign the Franchise Agreement, and the remaining balance for the Opening Equipment Package before delivery of the equipment. | 2026 FDD · PDF Page 10 |
| Opening Equipment Fee | We estimate that the cost for these items will range from $153,000 to $183,000 (“Opening Equipment Fee”). | 2026 FDD · PDF Page 10 |
| Initial Training Program | Our then-current fee (currently $2,000) plus other costs and expenses we incur | 2026 FDD · PDF Page 11 |
| Renewal Fee | Renewal Fee $5,000 | 2026 FDD · PDF Page 12 |
| Supplemental or Refresher Training | Our then-current fee (currently $1,000) plus other costs and expenses we incur | 2026 FDD · PDF Page 12 |
| Exercise Physiologist Onboarding | Currently $500 for a 3-day training period | 2026 FDD · PDF Page 11 |
| Local marketing increased minimum | We may increase the minimum monthly amount you must spend on local marketing to the greater of $12,000 per quarter or 3% of monthly Gross Sales upon 60 days’ notice to you. | 2026 FDD · PDF Page 11 |
| Technology Fee | Technology Fee Currently, $400 per month | 2026 FDD · PDF Page 11 |
| Studio Opening Campaign | The minimum amount that you must spend will range from $15,000 to $25,000, as we determine, and will depend on the market in which you operate the Studio. | 2026 FDD · PDF Page 10 |
| Operating Assistance | Currently $500 per day plus reimbursement of our related travel, room and board expenses | 2026 FDD · PDF Page 13 |
| Design plan review fee | If you do not use our designated architect to design the Studio and submit working drawings, construction and architectural plans and specifications to us, you must pay us a fee of $2,000 to review your Studio design plans. | 2026 FDD · PDF Page 10 |
| Scheduling App Fee | Scheduling App Fee Currently $199 per month | 2026 FDD · PDF Page 11 |
| Initial Franchise Fee (eligible full-time employees) | For eligible full-time employees of current Discover Strength Studios, the Initial Franchise Fee is $38,000. | 2026 FDD · PDF Page 10 |
| Initial Franchise Fees received during 2025 | During 2025, we received Initial Franchise Fees ranging from $33,500 to $58,000. | 2026 FDD · PDF Page 10 |
| Insufficient Fund Fee | Up to $250 for each delinquent payment | 2026 FDD · PDF Page 13 |
| Initial Franchise Fee (single Studio) | The “Initial Franchise Fee” for a single Discover Strength ™ Studio is $58,000. | 2026 FDD · PDF Page 10 |
| Initial Franchise Fee (existing franchisee, additional Studio) | For existing Discover Strength ™ franchisees, the Initial Franchise Fee for an additional Studio is $48,000. | 2026 FDD · PDF Page 10 |
| Initial Franchise Fee (multiple Studios, each additional Studio) | If you agree to open and operate more than one Studio and sign Franchise Agreements for each Studio at the same time, you will pay the full Initial Franchise Fee for the first Studio ($58,000) and $40,000 for each additional Studio you agree to open and operate. | 2026 FDD · PDF Page 10 |
| Franchise Convention Fee | Up to $500 per attendee | 2026 FDD · PDF Page 13 |
| Management Services | Our then-current fee, which is currently $400 per day | 2026 FDD · PDF Page 13 |
Some fees apply only to a specific event or service. These are not all monthly expenses.
SourcesSee how the disclosed startup costs fit your cash, reserves, and financing plans.
Franchisor Financing
SourcesThe franchisor does not offer direct or indirect financing. The franchisor does not guarantee your note, lease or obligation.
2026 FDD · PDF Page 20 · Item 10 · View Source
Read Source Excerpts
Source NotesWe do not offer direct or indirect financing. We do not guarantee your note, lease or obligation.
The Franchise Network
SourcesReported At Year-End 2023
| Year | Franchised At Year-End | Source |
|---|---|---|
| 2023 | 8 | 2026 FDD · PDF Page 38 · Item 20 |
These are reported outlet counts, not available territories or a measure of profitability. A dash means a count is not available in this record.
Review The Source Figures
Inside The FDD
SourcesPlain-language summaries of the available FDD information. Each summary links to its source, with original excerpts available to review.
Sources
The Franopolis report provides the source research. FDD page references identify the supplied excerpts when available.
01The Business And Its Ownership
The current franchisor began offering franchises in April 2020.
2026 FDD · PDF Page 8 · Item 1 · View Source
The current franchisor was formed on January 16, 2020 as a Minnesota limited liability company.
2026 FDD · PDF Page 8 · Item 1 · View Source
The franchisor’s predecessor, Discover Strength Personal Fitness Center, Inc., created the Discover Strength ™ concept and began operating Discover Strength ™ Studios in May 2006.
2026 FDD · PDF Page 8 · Item 1 · View Source
Read Source Excerpts
We began offering franchises for Discover Strength ™ Studios in April 2020.
We are a Minnesota limited liability company formed on January 16, 2020.
Source NotesOur predecessor, Discover Strength Personal Fitness Center, Inc. (“DSPFC”), created the Discover Strength ™ concept and began operating Discover Strength ™ Studios in May 2006.
03Disclosed Legal Proceedings
This FDD reports no litigation that requires disclosure under Item 3.
2026 FDD · PDF Page 9 · Item 3 · View Source
Read Source Excerpts
Source NotesNo litigation is required to be disclosed in this Item.
04Bankruptcy Disclosure
This FDD reports no bankruptcy matters that require disclosure under Item 4.
2026 FDD · PDF Page 10 · Item 4 · View Source
Read Source Excerpts
Source NotesNo bankruptcy information is required to be disclosed in this Item.
07Estimated Startup Investment
The FDD estimates a total startup investment of $529,000 to $870,000. Review the listed costs and any conditions before setting your own startup budget.
2026 FDD · PDF Page 14 · Item 7 · View Source
Read Source Excerpts
Source NotesTOTAL See Note 17 $529,000 to $870,000
10Financing Offered By The Franchisor
The franchisor does not offer direct or indirect financing. The franchisor does not guarantee your note, lease or obligation.
2026 FDD · PDF Page 20 · Item 10 · View Source
Read Source Excerpts
Source NotesWe do not offer direct or indirect financing. We do not guarantee your note, lease or obligation.
14Patents, Copyrights And Proprietary Information
The franchisor owns certain proprietary or confidential information relating to the operation of Discover Strength ™ Studios, including information in the Operations Manual.
2026 FDD · PDF Page 31 · Item 14 · View Source
Read Source Excerpts
Source NotesWe own certain proprietary or confidential information relating to the operation of Discover Strength ™ Studios, including information in the Operations Manual (“Confidential Information”).
17Renewal, Transfer And Ending The Agreement
If you are in good standing, you can renew the Franchise Agreement for up to 3 additional 5 - year terms.
2026 FDD · PDF Page 32 · Item 17 · View Source
Read Source Excerpts
Source NotesIf you are in good standing, you can renew the Franchise Agreement for up to 3 additional 5 - year terms.
18Public Figures
The franchisor says it does not use public figures to promote this franchise.
2026 FDD · PDF Page 35 · Item 18 · View Source
Read Source Excerpts
Source NotesWe do not use any public figure to promote our franchise.
20Franchise Locations
At the end of 2023, the FDD reports 8 franchised locations. These are reported locations, not a count of territories available to buy.
2026 FDD · PDF Page 38 · Item 20 · View Source
Read Source Excerpts
Source NotesFranchised 2023 3 8 +5
Find The Right Business For The Life You Want.
You don’t have to compare every brand on your own. A franchise consultant can help narrow your options and work through what ownership would ask of you.
Bring your questions about this brand, your priorities and the kind of business you want to run.
Your Role
Understand the hours, sales and people responsibilities behind the ownership model.
Your Shortlist
Spend less time sorting through brands and more time on options worth exploring.
Your Market
Check territory options with franchisors and identify the next questions to ask.
Keep Exploring
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