Source: FranopolisDoubleTree with Piebird
DoubleTree with Piebird is a hotel franchise operated by Hilton Franchise Holding, LLC. The business provides hotel accommodations and includes a restaurant and bar serving hotel guests and other diners. It operates in the hospitality and food-service sectors, serving travelers, hotel guests, and members of the public seeking dining or bar services.
The Business
SourcesThe franchisor is a Delaware limited liability company, formed in September 2007.
2026 FDD · PDF Page 9 · Item 1 · View Source
Read More About The Business
The franchisor’s parent company is Hilton Domestic Operating Company Inc., a Delaware corporation formed on July 12, 2016.
2026 FDD · PDF Page 9 · Item 1 · View Source
Read Source Excerpts
We are a Delaware limited liability company, formed in September 2007.
Source NotesOur parent company is Hilton Domestic Operating Company Inc., a Delaware corporation formed on July 12, 2016 (“Hilton”).
What It Costs
SourcesYour location, business format and operating plan can change the total.
Where Your Startup Money Goes
| Cost | Disclosed Amount | Source |
|---|---|---|
| Digital Payment System | $750 to $1,500 | 2026 FDD · PDF Page 44 $750 to $1,500 |
| Franchise Application Fee | $100,000 | 2026 FDD · PDF Page 43 $100,000 |
| Miscellaneous Pre-Opening & Project Management Expenses | $450,000 to $1,380,000 | 2026 FDD · PDF Page 45 $450,000 to $1,380,000 |
| Additional Funds | $400,000 to $800,000 | 2026 FDD · PDF Page 45 $400,000 to $800,000 |
| Construction and Leasehold Improvements | $0 to $46,000,000 | 2026 FDD · PDF Page 44 $0 to $46,000,000 |
| ADA Consultant Fee | $0 to $15,000 | 2026 FDD · PDF Page 44 $0 to $15,000 |
| Signage | $2,000 to $80,000 | 2026 FDD · PDF Page 44 $2,000 to $80,000 |
| Construction/Renovation Extension Fee | $0 to $10,000 | 2026 FDD · PDF Page 44 $0 to $10,000 |
| Designer & Engineering Fees | $0 to $1,840,000 | 2026 FDD · PDF Page 44 $0 to $1,840,000 |
| Permits & Licenses | $0 to $690,000 | 2026 FDD · PDF Page 45 $0 to $690,000 |
| Guest Internet Access System | $51,086 to $73,244 | 2026 FDD · PDF Page 44 $51,086 to $73,244 |
| TOTAL | $1,427,231 to $64,868,539 | 2026 FDD · PDF Page 45 $1,427,231 to $64,868,539 |
| Furniture, Fixtures & Equipment | $0 to $7,500,000 | 2026 FDD · PDF Page 44 $0 to $7,500,000 |
| Connected Room System | $24,600 to $29,400 | 2026 FDD · PDF Page 44 $24,600 to $29,400 |
| Contingencies | $0 to $4,600,000 | 2026 FDD · PDF Page 45 $0 to $4,600,000 |
| Computer Hardware and Software Systems | $47,895 to $115,895 | 2026 FDD · PDF Page 44 $47,895 to $115,895 |
| Organizational Expense | $75,000 to $300,000 | 2026 FDD · PDF Page 45 $75,000 to $300,000 |
| Delphi Sales and Events System | $900 to $41,000 | 2026 FDD · PDF Page 44 $900 to $41,000 |
| Required Pre-Opening Training | $5,000 to $15,000 | 2026 FDD · PDF Page 44 $5,000 to $15,000 |
| Inventory & Operating Equipment | $250,000 to $1,200,000 | 2026 FDD · PDF Page 44 $250,000 to $1,200,000 |
| Restaurant Brand Initial Fee | $0 to $47,500 | 2026 FDD · PDF Page 45 $0 to $47,500 |
| Property Improvement Plan | $0 to $10,000 | 2026 FDD · PDF Page 44 $0 to $10,000 |
| Other Required Pre-opening Services Fees | $20,000 | 2026 FDD · PDF Page 45 $20,000 |
Line items are shown as disclosed. Some costs overlap or apply to different formats; do not add them together without reviewing the source.
SourcesFees And Payment Terms
| Fee | Disclosed Terms | Source |
|---|---|---|
| Service Quality Improvement Program | Currently, $20,000 to $50,000 for each 6-month period in the program. | 2026 FDD · PDF Page 32 |
| General Franchise Application Fee – New Development or Conversion | $100,000 plus $400 for each additional guest room or suite over 250. | 2026 FDD · PDF Page 24 |
| Re-licensing Application Fee | Currently, $100,000. | 2026 FDD · PDF Page 36 |
| Public Offering or Private Placement Processing Fee | Currently, $5,000. | 2026 FDD · PDF Page 36 |
| Brand Non-Compliance Fee | Currently, $65 to $145 per approved guest room. | 2026 FDD · PDF Page 31 |
| Room Addition Fee | Currently, $400 per guest room or suite, multiplied by the number of additional guest rooms. | 2026 FDD · PDF Page 30 |
| Plans and Designs Late Fee | Currently, $8,000 every 90 days. | 2026 FDD · PDF Page 31 |
| Brand Conference | Currently, $2,500 per attendee. | 2026 FDD · PDF Page 32 |
| General Monthly Royalty Fee | 5.0% of Gross Rooms Revenue. | 2026 FDD · PDF Page 29 |
| Hardware and Software Maintenance Support Fees | Currently, $1,042 to $2,435 per month. | 2026 FDD · PDF Page 30 |
| Other Initial Start Up Fees | Currently, $6,500. | 2026 FDD · PDF Page 25 |
| Guest Assistance Program: Price Match Guarantee | Apartment Hotels must honor a 25% discount off the lower rate on all approved claims. | 2026 FDD · PDF Page 31 |
| Hilton Advance Fee | Currently, 1.35% of eligible Digital Direct Revenue, not to exceed $30 per stay. | 2026 FDD · PDF Page 33 |
| Hilton Honors Event Planner Bonus Program | Currently, $0.0025 to $0.0050 per Hilton Honors bonus point awarded. | 2026 FDD · PDF Page 33 |
| Service Charges for Overdue Payments | 1.5% per month or highest percentage permissible by law, whichever is less. | 2026 FDD · PDF Page 37 |
| Hilton For Business Program | Currently, up to 3% of the Gross Room Revenue per eligible consumed stay. | 2026 FDD · PDF Page 34 |
| Change of Ownership Application Fee | Currently, $150,000. | 2026 FDD · PDF Page 36 |
| Liquidated Damages for Pre-Opening Termination | $11,200 multiplied by the number of approved Guest Rooms at the Apartment Hotel. | 2026 FDD · PDF Page 37 |
| Hilton Core Sales Skills Training | Currently, up to $600 per attendee. | 2026 FDD · PDF Page 32 |
| Online Group Event Booking Charges | Currently, up to 2% on Brand.com, 5% on Groups360.com, and 7% on RFP bookings. | 2026 FDD · PDF Page 34 |
| Hilton Honors Frequent Traveler/Guest Reward Program | Currently, 2.0% of total eligible guest folio. | 2026 FDD · PDF Page 33 |
| Guest Assistance Program: Customer Satisfaction Guarantee | Currently, $300 per handled transaction for Hilton Honors Diamond members, $250 per handled transaction for Hilton Honors Gold members, and $200 per handled transaction for all other guests. | 2026 FDD · PDF Page 30 |
| PIP/Renovation Failure Fee | Currently, $16,000 every 6 months. | 2026 FDD · PDF Page 32 |
| General Manager, Commercial and Sales Leader Training | Currently, up to $1,200 per attendee. | 2026 FDD · PDF Page 32 |
| OnQ Computer System Fees – Hardware, Software & Installation | Currently, $41,400 to $109,400 | 2026 FDD · PDF Page 25 |
| Other Training Programs and Training Materials | Currently, up to $5,000 per program per attendee. | 2026 FDD · PDF Page 33 |
| Monthly Program Fee | 2.5% of Gross Rooms Revenue. | 2026 FDD · PDF Page 29 |
| Stay Score Failure Fee | Currently, up to $300 per guest room or 0.5% of GRR annually. | 2026 FDD · PDF Page 32 |
| Training Program Fees | Currently, $5,000 to $15,000. | 2026 FDD · PDF Page 25 |
| Lender Comfort Letter Processing Fee | Currently, $3,500 for Lender Comfort Letters and $1,500 for Lender Comfort Letter Assignments. | 2026 FDD · PDF Page 36 |
| Travel Clubs | Currently, $0.30 per available room plus 10% commission. | 2026 FDD · PDF Page 33 |
| OnQ Email Fees | Currently, $7.92 per user per month and $12.50 per month for delivery to mobile devices. | 2026 FDD · PDF Page 30 |
| Delphi Sales and Events System | Currently, $858 per user per year. | 2026 FDD · PDF Page 30 |
| Liquidated Damages for Unauthorized Opening | $5,000 per day that your Apartment Hotel is open without authorization, plus our costs. | 2026 FDD · PDF Page 37 |
| Connected Room Maintenance Fees | Currently, $455 to $720 per month. | 2026 FDD · PDF Page 30 |
| Permitted Transfer Processing Fee | Currently, $5,500. | 2026 FDD · PDF Page 36 |
| Brand Non-Compliance Special Audit Fee | Currently, $5,500 per Special Audit. | 2026 FDD · PDF Page 31 |
| Brand Non-Compliance Re-Evaluation Fee | Currently, up to $4,500. | 2026 FDD · PDF Page 31 |
| OnQ Connectivity Fees | Currently, $400 to $600 per month. | 2026 FDD · PDF Page 30 |
Some fees apply only to a specific event or service. These are not all monthly expenses.
SourcesSee how the disclosed startup costs fit your cash, reserves, and financing plans.
Your Role As An Owner
SourcesYour Apartment Hotel must be operated either by you or a third-party management company that the franchisor has approved.
2026 FDD · PDF Page 72 · Item 15 · View Source
Read Source Excerpts
Source NotesYour Apartment Hotel must be operated either by you or a third-party management company (“Management Company”) that we have approved.
Territory
SourcesThe continuation of the Restrictive Period will not depend on your achieving any particular sales volume or market penetration.
2026 FDD · PDF Page 66 · Item 12 · View Source
Read Source Excerpts
Source NotesThe continuation of the Restrictive Period will not depend on your achieving any particular sales volume or market penetration.
A disclosed territory policy does not confirm that your preferred area is available. Ask the franchisor about the specific area you are considering.
Training & Support
SourcesThe aggregate of Monthly Program Fees paid to the franchisor by franchisees does not constitute a trust or "advertising fund" and the franchisor is not a fiduciary with respect to the Monthly Program Fees paid by you and other franchisees.
2026 FDD · PDF Page 63 · Item 11 · View Source
Read Source Excerpts
Source NotesThe aggregate of Monthly Program Fees paid to us by franchisees does not constitute a trust or "advertising fund" and we are not a fiduciary with respect to the Monthly Program Fees paid by you and other franchisees.
Franchisor Financing
SourcesThe franchisor may occasionally allow payment of the Franchise Application Fee in installments over a limited time period before the start of construction work on the apartment hotel. If the franchisor does, the franchisor will not charge interest or require a security interest over the installment period or require you to sign a note.
2026 FDD · PDF Page 56 · Item 10 · View Source
Read Source Excerpts
Source NotesWe may occasionally allow payment of the Franchise Application Fee in installments over a limited time period before the start of construction work on the apartment hotel. If we do, we will not charge interest or require a security interest over the installment period or require you to sign a note.
The Franchise Network
SourcesReported At Year-End 2024
| Year | Franchised At Year-End | Company-Owned At Year-End | Source |
|---|---|---|---|
| 2023 | 0 | 0 | 2026 FDD · PDF Page 93 · Item 20 |
| 2024 | — | 0 | 2026 FDD · PDF Page 93 · Item 20 |
These are reported outlet counts, not available territories or a measure of profitability. A dash means a count is not available in this record.
Review The Source Figures
2023 Year-End Counts
Franchised 2023 0 0 0
Company-Owned 2023 0 0 0
2024 Year-End Counts
SourcesCompany-Owned 2024 0 0 0
Inside The FDD
SourcesPlain-language summaries of the available FDD information. Each summary links to its source, with original excerpts available to review.
Sources
The Franopolis report provides the source research. FDD page references identify the supplied excerpts when available.
01The Business And Its Ownership
The franchisor is a Delaware limited liability company, formed in September 2007.
2026 FDD · PDF Page 9 · Item 1 · View Source
The franchisor’s parent company is Hilton Domestic Operating Company Inc., a Delaware corporation formed on July 12, 2016.
2026 FDD · PDF Page 9 · Item 1 · View Source
Read Source Excerpts
We are a Delaware limited liability company, formed in September 2007.
Source NotesOur parent company is Hilton Domestic Operating Company Inc., a Delaware corporation formed on July 12, 2016 (“Hilton”).
02The Leadership Team
The leadership team listed in the FDD includes Christopher J. Nassetta (Chief Executive Officer and President), Kevin J. Jacobs (Chief Financial Officer and Executive Vice President), Christopher Silcock (President, Global Brands and Commercial Services) and Jonathan Wingo (Vice President and Global Head of Residential Programs).
2026 FDD · PDF Pages 17, 18 · Item 2 · View Source
Read Source Excerpts
Chief Executive Officer and President: Christopher J. Nassetta
Chief Financial Officer and Executive Vice President: Kevin J. Jacobs
President, Global Brands and Commercial Services: Christopher Silcock
Source NotesVice President and Global Head of Residential Programs: Jonathan Wingo
07Estimated Startup Investment
The FDD estimates a total startup investment of $1,427,231 to $64,868,539. Review the listed costs and any conditions before setting your own startup budget.
2026 FDD · PDF Page 45 · Item 7 · View Source
Read Source Excerpts
Source Notes$1,427,231 to $64,868,539
10Financing Offered By The Franchisor
The franchisor may occasionally allow payment of the Franchise Application Fee in installments over a limited time period before the start of construction work on the apartment hotel. If the franchisor does, the franchisor will not charge interest or require a security interest over the installment period or require you to sign a note.
2026 FDD · PDF Page 56 · Item 10 · View Source
Read Source Excerpts
Source NotesWe may occasionally allow payment of the Franchise Application Fee in installments over a limited time period before the start of construction work on the apartment hotel. If we do, we will not charge interest or require a security interest over the installment period or require you to sign a note.
11Support, Training And Advertising
The aggregate of Monthly Program Fees paid to the franchisor by franchisees does not constitute a trust or "advertising fund" and the franchisor is not a fiduciary with respect to the Monthly Program Fees paid by you and other franchisees.
2026 FDD · PDF Page 63 · Item 11 · View Source
Read Source Excerpts
Source NotesThe aggregate of Monthly Program Fees paid to us by franchisees does not constitute a trust or "advertising fund" and we are not a fiduciary with respect to the Monthly Program Fees paid by you and other franchisees.
12Territory
The continuation of the Restrictive Period will not depend on your achieving any particular sales volume or market penetration.
2026 FDD · PDF Page 66 · Item 12 · View Source
Read Source Excerpts
Source NotesThe continuation of the Restrictive Period will not depend on your achieving any particular sales volume or market penetration.
15Owner Participation
Your Apartment Hotel must be operated either by you or a third-party management company that the franchisor has approved.
2026 FDD · PDF Page 72 · Item 15 · View Source
Read Source Excerpts
Source NotesYour Apartment Hotel must be operated either by you or a third-party management company (“Management Company”) that we have approved.
17Renewal, Transfer And Ending The Agreement
You do not have the right to renew or extend the Franchise Agreement.
2026 FDD · PDF Page 76 · Item 17 · View Source
Read Source Excerpts
Source NotesYou do not have the right to renew or extend the Franchise Agreement.
20Franchise Locations
At the end of 2024, the FDD reports 0 company-owned locations. These are reported locations, not a count of territories available to buy.
2026 FDD · PDF Page 93 · Item 20 · View Source
Read Source Excerpts
Source NotesCompany-Owned 2024 0 0 0
Find The Right Business For The Life You Want.
You don’t have to compare every brand on your own. A franchise consultant can help narrow your options and work through what ownership would ask of you.
Bring your questions about this brand, your priorities and the kind of business you want to run.
Your Role
Understand the hours, sales and people responsibilities behind the ownership model.
Your Shortlist
Spend less time sorting through brands and more time on options worth exploring.
Your Market
Check territory options with franchisors and identify the next questions to ask.
Keep Exploring
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