Source: FranopolisExercise Coach USA
The Exercise Coach is a fitness studio franchise that provides personalized strength-training workouts, nutritional support, and coaching for clients seeking health and fitness improvement. Its studios use Exerbotics fitness equipment and Certified Exercise Coaches to deliver 20-minute workouts, with clients able to track their progress through computerized machines. The business particularly serves adults aged 50 and older, as well as people who may feel underserved by standard gyms. Franchisees operate studios staffed by coaches and managers.
The Business
SourcesThe franchisor’s business is operating the Deer Solution franchise system and granting franchises to third parties like you to develop and operate a Deer Solution business.
2026 FDD · PDF Page 1 · Item 1 · View Source
Read More About The Business
The franchisor is a New Jersey limited liability company established on December 30, 2021.
2026 FDD · PDF Page 1 · Item 1 · View Source
The franchisor does not have any predecessors and the franchisor does not have any parent company.
2026 FDD · PDF Page 1 · Item 1 · View Source
Read Source Excerpts
Our business is operating the Deer Solution franchise system and granting franchises to third parties like you to develop and operate a Deer Solution business.
We are a New Jersey limited liability company established on December 30, 2021.
Source NotesWe do not have any predecessors and we do not have any parent company.
What It Costs
SourcesWhere Your Startup Money Goes
| Cost | Disclosed Amount | Source |
|---|---|---|
| Estimated Initial Investment to Open Single Territory | $47,600 to $102,100 | 2026 FDD · PDF Page 23 Estimated Initial Investment to Open Single Territory (Note 2) $47,600 to $102,100 |
| Initial Franchise Fee — single territory | $49,500 | 2026 FDD · PDF Page 20 Initial Franchise Fee (Note 1) $49,500 to $49,500 |
| Equipment | $500 to $1,500 | 2026 FDD · PDF Page 20 Equipment (Note 5) $500 to $1,500 |
| Service Vehicle | $10,200 to $15,000 | 2026 FDD · PDF Page 20 Service Vehicle (Note 9) $10,200 to $15,000 |
| Initial Franchise Fee — multiple territories | $69,500 to $269,500 | 2026 FDD · PDF Page 23 Initial Franchise Fee (Note 1) $69,500 to $269,500 |
| Licenses and Permits | $500 to $1,500 | 2026 FDD · PDF Page 21 Licenses and Permits (Note 14) $500 to $1,500 |
| Utility Deposit | $0 to $200 | 2026 FDD · PDF Page 20 Utility Deposit $0 to $200 |
| Computer, Software, and Business Management System and Technology Set-Up Fee | $1,900 to $3,000 | 2026 FDD · PDF Page 20 Computer, Software, and Business Management System and Technology Set - Up Fee (Note 8) $1,900 to $3,000 |
| Additional Funds — Three Months | $11,100 to $41,400 | 2026 FDD · PDF Page 21 Additional Funds – Three Months (Note 16) $11,100 to $41,400 |
| Signage | $0 to $2,800 | 2026 FDD · PDF Page 20 Signage (Note 7) $0 to $2,800 |
| Start-Up Marketing | $15,000 | 2026 FDD · PDF Page 20 Start - Up Marketing (Note 10) $15,000 to $15,000 |
| Initial Inventory | $4,000 to $4,400 | 2026 FDD · PDF Page 20 Initial Inventory (Note 6) $4,000 to $4,400 |
| Lease Deposits — Three Months | $0 to $900 | 2026 FDD · PDF Page 20 Lease Deposits – Three Months (Note 3) $0 to $900 |
| Insurance Deposits — Three Months | $400 to $1,300 | 2026 FDD · PDF Page 20 Insurance Deposits – Three Months (Note 11) $400 to $1,300 |
| Travel for Initial Training | $900 to $3,800 | 2026 FDD · PDF Page 20 Travel for Initial Training (Note 12) $900 to $3,800 |
| Professional Fees | $3,000 to $7,000 | 2026 FDD · PDF Page 21 Professional Fees (Note 13) $3,000 to $7,000 |
| Furniture and Fixtures | $0 to $2,000 | 2026 FDD · PDF Page 20 Furniture and Fixtures (Note 4) $0 to $2,000 |
| Construction and Leasehold Improvements | $0 to $2,000 | 2026 FDD · PDF Page 20 Construction and Leasehold Improvements (Note 2) $0 to $2,000 |
| Printing, Stationery and Office Supplies | $100 to $300 | 2026 FDD · PDF Page 21 Printing, Stationery and Office Supplies (Note 15) $100 to $300 |
Line items are shown as disclosed. Some costs overlap or apply to different formats; do not add them together without reviewing the source.
SourcesKey Franchise Fees
- Royalty
- 8% of Gross Sales
View Disclosed Terms
- Marketing & Advertising
- Up to 3 % of Gross Sales, currently 2% of Gross Sales
View Disclosed Terms
Up to 3 % of Gross Sales, currently 2% of Gross Sales
2026 FDD · PDF Page 14 · Item 6
Review Fee Sources
Fees And Payment Terms
| Fee | Disclosed Terms | Source |
|---|---|---|
| Brand Development Fund | Up to 3 % of Gross Sales, currently 2% of Gross Sales | 2026 FDD · PDF Page 14 |
| Initial Franchise Fee per territory — 5 territories | 5 $ 25,900 $ 129,500 | 2026 FDD · PDF Page 12 |
| Operations Non-Compliance | $450 to $1,000 per occurrence | 2026 FDD · PDF Page 16 |
| Initial Franchise Fee — single territory | The Initial Franchise Fee is $49,500 for a geographic area that operates as a single territory with approximately 40,000 Targeted Households (a “Territory”). | 2026 FDD · PDF Page 11 |
| Technology Set-Up Fee | you must also pay us or our affiliate a technology set - up fee (the “Technology Set - Up Fee”) in an amount equal to $1,000. | 2026 FDD · PDF Page 12 |
| Additional Employee Initial Training | currently $500 per person per day | 2026 FDD · PDF Page 15 |
| Professional Referral Fee | 10% of ongoing Gross Sales from the lead | 2026 FDD · PDF Page 14 |
| Annual Conference Attendance Fee | Our then current conference fee, not greater than $1,500 | 2026 FDD · PDF Page 15 |
| NSF Check Fee of Failed Electronic Fund Transfer | $50 per violation or the maximum amount allowed by law, whichever is greater | 2026 FDD · PDF Page 17 |
| Payment Non-Compliance | $150 per occurrence | 2026 FDD · PDF Page 16 |
| Transfer | 50% of our then current franchise fee | 2026 FDD · PDF Page 17 |
| Reporting Non-Compliance | $150 per occurrence | 2026 FDD · PDF Page 16 |
| Interest | 18% per annum from due date | 2026 FDD · PDF Page 15 |
| Royalty | 8% of Gross Sales | 2026 FDD · PDF Page 14 |
| Start-Up Marketing | you must spend a minimum of $15,000 on the marketing of your Franchised Business. | 2026 FDD · PDF Page 13 |
| Renewal | 10% of our then current franchise fee | 2026 FDD · PDF Page 17 |
| Supplemental Training | Current rate is $500 per day . | 2026 FDD · PDF Page 15 |
| Veteran’s discount | For qualified individuals who were honorably discharged from any branch of the United States Military we offer a $5,000 discount off of the Initial Franchise Fee for your first Franchise Agreement for your first territory. | 2026 FDD · PDF Page 11 |
| Franchisor Directed Local Marketing | $10,000 per Territory per year | 2026 FDD · PDF Page 14 |
| Sales and Support Center | Up to 8 .5% of Gross Sales , currently 6.5% of Gross Sales | 2026 FDD · PDF Page 15 |
Some fees apply only to a specific event or service. These are not all monthly expenses.
SourcesYour Role As An Owner
SourcesYou must be personally responsible for daily management and supervision. If a company owns the franchise, its managing shareholder or partner has that responsibility.
2026 FDD · PDF Page 40 · Item 15 · View Source
Read The Disclosed Requirements
The franchisor does not require that the manager own any equity interest in the franchise.
2026 FDD · PDF Page 40 · Item 15 · View Source
You may hire a manager to assume responsibility for the daily management and supervision of the Franchised Business only if: (a) the manager meets all of the franchisor’s minimum standards and criteria for managers; (b) the manager completes the franchisor’s initial training program; (c) the manager signs a confidentiality agreement approved by the franchisor.
2026 FDD · PDF Page 40 · Item 15 · View Source
Read Source Excerpts
The Franchise Agreement requires that you or, if you are a Corporate Entity, your managing shareholder or partner be personally responsible for the daily management and supervision of the Franchised Business.
We do not require that the manager own any equity interest in the franchise.
Source NotesYou may hire a manager to assume responsibility for the daily management and supervision of the Franchised Business only if: (a) the manager meets all of our minimum standards and criteria for managers; (b) the manager completes our initial training program; (c) the manager signs a confidentiality agreement approved by us.
Training & Support
SourcesThe current training program is to be attended by you, or if you are a Corporate Entity, your Managing Owner and one operating manager at the franchisor’s corporate training facility located in Parsippany, New Jersey or virtually as designated by the franchisor.
2026 FDD · PDF Page 29 · Item 11 · View Source
Read The Disclosed Requirements
You are required to operate and maintain at least one new laptop computer to be used from your Administrative Office that must possess broadband internet access, and a tablet computer with broadband wireless internet access for each service vehicle that you operate.
2026 FDD · PDF Page 33 · Item 11 · View Source
Read Source Excerpts
The current training program is to be attended by you, or if you are a Corporate Entity, your Managing Owner and one operating manager at our corporate training facility located in Parsippany, New Jersey or virtually as designated by us.
Source NotesYou are required to operate and maintain at least one new laptop computer to be used from your Administrative Office that must possess broadband internet access, and a tablet computer with broadband wireless internet access for each service vehicle that you operate.
The Franchise Network
SourcesReported At Year-End 2025
| Year | Franchised At Year-End | Company-Owned At Year-End | Total At Year-End | Source |
|---|---|---|---|---|
| 2024 | 3 | 3 | 6 | 2026 FDD · PDF Page 59 · Item 20 |
| 2025 | 12 | 3 | 15 | 2026 FDD · PDF Page 59 · Item 20 |
These are reported outlet counts, not available territories or a measure of profitability. A dash means a count is not available in this record.
Review The Source Figures
2024 Year-End Counts
Franchised 2024 4 3 - 1
Company Owned 2024 1 3 +2
Total Outlets 2024 5 6 +1
2025 Year-End Counts
Franchised 2025 3 12 +9
Company Owned 2025 3 3 0
SourcesTotal Outlets 2025 6 15 +9
Inside The FDD
SourcesPlain-language summaries of the available FDD information. Each summary links to its source, with original excerpts available to review.
Sources
The Franopolis report provides the source research. FDD page references identify the supplied excerpts when available.
01The Business And Its Ownership
The franchisor’s business is operating the Deer Solution franchise system and granting franchises to third parties like you to develop and operate a Deer Solution business.
2026 FDD · PDF Page 1 · Item 1 · View Source
The franchisor is a New Jersey limited liability company established on December 30, 2021.
2026 FDD · PDF Page 1 · Item 1 · View Source
The franchisor does not have any predecessors and the franchisor does not have any parent company.
2026 FDD · PDF Page 1 · Item 1 · View Source
Read Source Excerpts
Our business is operating the Deer Solution franchise system and granting franchises to third parties like you to develop and operate a Deer Solution business.
We are a New Jersey limited liability company established on December 30, 2021.
Source NotesWe do not have any predecessors and we do not have any parent company.
03Disclosed Legal Proceedings
This FDD reports no litigation that requires disclosure under Item 3.
2026 FDD · PDF Page 4 · Item 3 · View Source
Read Source Excerpts
Source NotesNo litigation is required to be disclosed in this Item.
04Bankruptcy Disclosure
This FDD reports no bankruptcy matters that require disclosure under Item 4.
2026 FDD · PDF Page 4 · Item 4 · View Source
Read Source Excerpts
Source NotesNo bankruptcy information is required to be disclosed in this Item.
06Ongoing And Other Fees
The disclosed royalty is 8% of gross sales.
2026 FDD · PDF Page 14 · Item 6 · View Source
Read Source Excerpts
Source Notes8% of Gross Sales
08Suppliers And Required Purchases
The franchisor’s affiliate, VIP Rewards Center, LLC is currently designated as an approved supplier of rewards program services to franchisees.
2026 FDD · PDF Page 17 · Item 8 · View Source
The franchisor’s affiliate, APS Innovates, LLC is currently designated as an approved supplier of deer repellent and provides central purchasing and fulfillment services to franchisees.
2026 FDD · PDF Page 17 · Item 8 · View Source
Read Source Excerpts
Our affiliate, VIP Rewards Center, LLC is currently designated as an approved supplier of rewards program services to franchisees.
Source NotesOur affiliate, APS Innovates, LLC is currently designated as an approved supplier of deer repellent and provides central purchasing and fulfillment services to franchisees.
11Support, Training And Advertising
The current training program is to be attended by you, or if you are a Corporate Entity, your Managing Owner and one operating manager at the franchisor’s corporate training facility located in Parsippany, New Jersey or virtually as designated by the franchisor.
2026 FDD · PDF Page 29 · Item 11 · View Source
You are required to operate and maintain at least one new laptop computer to be used from your Administrative Office that must possess broadband internet access, and a tablet computer with broadband wireless internet access for each service vehicle that you operate.
2026 FDD · PDF Page 33 · Item 11 · View Source
Read Source Excerpts
The current training program is to be attended by you, or if you are a Corporate Entity, your Managing Owner and one operating manager at our corporate training facility located in Parsippany, New Jersey or virtually as designated by us.
Source NotesYou are required to operate and maintain at least one new laptop computer to be used from your Administrative Office that must possess broadband internet access, and a tablet computer with broadband wireless internet access for each service vehicle that you operate.
14Patents, Copyrights And Proprietary Information
The franchisor may copyright advertising materials and design specifications, the franchisor’s Manuals and other written materials and items.
2026 FDD · PDF Page 39 · Item 14 · View Source
Read Source Excerpts
Source NotesWe may copyright advertising materials and design specifications, our Manuals and other written materials and items.
15Owner Participation
You must be personally responsible for daily management and supervision. If a company owns the franchise, its managing shareholder or partner has that responsibility.
2026 FDD · PDF Page 40 · Item 15 · View Source
The franchisor does not require that the manager own any equity interest in the franchise.
2026 FDD · PDF Page 40 · Item 15 · View Source
You may hire a manager to assume responsibility for the daily management and supervision of the Franchised Business only if: (a) the manager meets all of the franchisor’s minimum standards and criteria for managers; (b) the manager completes the franchisor’s initial training program; (c) the manager signs a confidentiality agreement approved by the franchisor.
2026 FDD · PDF Page 40 · Item 15 · View Source
Read Source Excerpts
The Franchise Agreement requires that you or, if you are a Corporate Entity, your managing shareholder or partner be personally responsible for the daily management and supervision of the Franchised Business.
We do not require that the manager own any equity interest in the franchise.
Source NotesYou may hire a manager to assume responsibility for the daily management and supervision of the Franchised Business only if: (a) the manager meets all of our minimum standards and criteria for managers; (b) the manager completes our initial training program; (c) the manager signs a confidentiality agreement approved by us.
16Products And Services You Can Sell
There is no limitation on the franchisor’s right to change the products and services offered and sold by Deer Solution Businesses.
2026 FDD · PDF Page 41 · Item 16 · View Source
You may only sell the Approved Services and Products as specified in the Manuals or otherwise approved by the franchisor in writing and you may only sell the products and services required by the franchisor.
2026 FDD · PDF Page 41 · Item 16 · View Source
Read Source Excerpts
There is no limitation on our right to change the products and services offered and sold by Deer Solution Businesses.
Source NotesYou may only sell the Approved Services and Products as specified in the Manuals or otherwise approved by us in writing and you may only sell the products and services required by us.
17Renewal, Transfer And Ending The Agreement
If you meet the franchisor’s conditions for renewal, you may renew your franchise for one additional seven year term.
2026 FDD · PDF Page 41 · Item 17 · View Source
Read Source Excerpts
Source NotesIf you meet our conditions for renewal, you may renew your franchise for one additional seven year term.
18Public Figures
The franchisor currently uses no public figure to promote the franchise, and none is involved in its management.
2026 FDD · PDF Page 45 · Item 18 · View Source
Read Source Excerpts
Source NotesWe do not currently use any public figure to promote our franchise. No public figure is currently involved in our management.
20Franchise Locations
At the end of 2025, the FDD reports 12 franchised locations and 3 company-owned locations. These are reported locations, not a count of territories available to buy.
2026 FDD · PDF Page 59 · Item 20 · View Source
Read Source Excerpts
21Franchisor Financial Statements
Exhibit D contains the franchisor’s audited financial statements covering 2023, 2024, 2025. These statements describe the franchisor’s finances, not a franchise owner’s earnings.
2026 FDD · PDF Page 62 · Item 21 · View Source
Read Source Excerpts
Source NotesAttached as Exhibit D are our audited financial statements for 2023, 2024, and 2025.
Find The Right Business For The Life You Want.
You don’t have to compare every brand on your own. A franchise consultant can help narrow your options and work through what ownership would ask of you.
Bring your questions about this brand, your priorities and the kind of business you want to run.
Your Role
Understand the hours, sales and people responsibilities behind the ownership model.
Your Shortlist
Spend less time sorting through brands and more time on options worth exploring.
Your Market
Check territory options with franchisors and identify the next questions to ask.
Keep Exploring
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