Source: FranopolisMilkshake Factory
The Business
SourcesThe current franchisor was formed on December 29, 2022 as a Delaware limited liability company.
2025 FDD · PDF Page 6 · Item 1 · View Source
Read More About The Business
The franchisor’s parent(s) as of the Issue Date include: (i) Edwards MSF Holdings, LLC, and (ii) FW-MSF Holdings, LLC.
2025 FDD · PDF Page 6 · Item 1 · View Source
Read Source Excerpts
We are a Delaware limited liability company formed on December 29, 2022.
Source NotesOur parent(s) as of the Issue Date include: (i) Edwards MSF Holdings, LLC, and (ii) FW-MSF Holdings, LLC.
What It Costs
SourcesWhere Your Startup Money Goes
| Cost | Disclosed Amount | Source |
|---|---|---|
| Signage (exterior) | $4,917 to $10,944 | 2025 FDD · PDF Page 17 Signage (exterior) 8 $4,917 to $10,944 |
| Training – Costs and Expenses | $6,345 to $9,220 | 2025 FDD · PDF Page 17 Training – Costs and Expenses 2 $6,345 to $9,220 |
| TOTAL Multi-Unit Development Agreement - Three Shops | $585,492 to $847,548 | 2025 FDD · PDF Page 21 TOTAL 4 $585,492 to $847,548 |
| Initial Training Fee | $8,500 | 2025 FDD · PDF Page 17 Initial Training Fee 1 $8,500 |
| Computer System and IT Equipment | $14,000 to $20,530 | 2025 FDD · PDF Page 18 Computer System and IT Equipment (and any initial Required Software fees) 10 $14,000 to $20,530 |
| TOTAL Single-Unit Restaurant | $510,492 to $772,548 | 2025 FDD · PDF Page 18 TOTAL 1 5 $510,492 to $772,548 |
| Architectural and Design Services | $21,500 to $24,000 | 2025 FDD · PDF Page 17 Architectural and Design Services 4 $21,500 to $24,000 |
| Lease – Security Deposit | $3,500 to $8,500 | 2025 FDD · PDF Page 17 Lease – Security Deposit 3 $3,500 to $8,500 |
| Real Estate and Construction Management Services | $20,000 | 2025 FDD · PDF Page 17 Real Estate and Construction Management Services 5 $20,000 |
| Furniture, Fixtures and Equipment (FFE) | $163,328 to $182,997 | 2025 FDD · PDF Page 17 Furniture, Fixtures and Equipment (“FFE”) 7 $163,328 to $182,997 |
| Opening Marketing Spend | $11,913 to $16,500 | 2025 FDD · PDF Page 18 Opening Marketing Spend 12 $11,913 to $16,500 |
| Additional Funds – 3 Months | $15,000 to $40,000 | 2025 FDD · PDF Page 18 Additional Funds – 3 Months 14 $15,000 to $40,000 |
| Interior Signage | $8,500 to $15,500 | 2025 FDD · PDF Page 18 Interior Signage 11 $8,500 to $15,500 |
| Leasehold Improvements | $155,620 to $324,364 | 2025 FDD · PDF Page 17 Leasehold Improvements 6 $155,620 to $324,364 |
| Initial Investment to Open Initial Shop | $450,492 to $712,548 | 2025 FDD · PDF Page 21 Initial Investment to Open Initial Shop 3 $450,492 to $712,548 |
| Professional Fees | $1,258 to $2,890 | 2025 FDD · PDF Page 18 Professional Fees 13 $1,258 to $2,890 |
| Insurance – Deposit and 3 Months of Premiums | $500 to $1,500 | 2025 FDD · PDF Page 18 Insurance – Deposit and 3 Months of Premiums $500 to $1,500 |
| Initial Development Fee | $135,000 | 2025 FDD · PDF Page 21 Initial Development Fee 2 $135,000 |
| Initial Inventory (pre-opening) | $14,976 to $22,604 | 2025 FDD · PDF Page 17 Initial Inventory (pre-opening) 9 $14,976 to $22,604 |
| Initial Franchise Fee | $60,000 | 2025 FDD · PDF Page 17 Initial Franchise Fee 1 $60,000 |
| Business Permits and Licensing | $635 to $4,499 | 2025 FDD · PDF Page 18 Business Permits and Licensing $635 to $4,499 |
Line items are shown as disclosed. Some costs overlap or apply to different formats; do not add them together without reviewing the source.
SourcesKey Franchise Fees
- Initial Franchise Fee
View Disclosed Terms
You must pay us an initial franchise fee of $60,000 (the “Initial Franchise Fee”) in connection with your purchase of a single Franchised Business, which must be paid in full upon the execution of your Franchise Agreement.
2025 FDD · PDF Page 8 · Item 5
Review Fee Sources- Royalty
View Disclosed Terms
During your first year of operations, 6% of Adjusted Gross Sales generated by your Franchised Business over the preceding reporting period. During your second year of operations, the greater of: (i) 6% of Adjusted Gross Sales generated by your Franchised Business over the preceding reporting period; or (ii) $1,200 per month. During your third and each subsequent year of operations, the greater of: (i) 6% of Adjusted Gross Sales generated by your Franchised Business over the preceding reporting period; and (ii) $1,500/month
2025 FDD · PDF Page 10 · Item 6
Review Fee Sources- Marketing & Advertising
View Disclosed Terms
Currently, 2% of Adjusted Gross Sales generated by your Franchised Business over the preceding reporting period (your “Fund Contribution”) ... We reserve the right to increase the Fund Contribution to our brand development Fund to an amount equal to up to 3% of the Adjusted Gross Sales generated by your Franchised Business upon 60 days’ notice.
2025 FDD · PDF Page 10 · Item 6
Review Fee Sources
Fees And Payment Terms
| Fee | Disclosed Terms | Source |
|---|---|---|
| POS Initial One-Time Payment | $713.92 per month for software that provides POS functions, plus $0.18 per transaction and an initial one-time payment of $2,622.65. | 2025 FDD · PDF Page 12 |
| POS System Software Fee | $713.92 per month for software that provides POS functions, plus $0.18 per transaction and an initial one-time payment of $2,622.65. | 2025 FDD · PDF Page 12 |
| Additional Training Fee - On-Site Trainer | $300/day per trainer for all other on-site training | 2025 FDD · PDF Page 12 |
| Late Report Fee | Late Report Fee $250 As incurred | 2025 FDD · PDF Page 14 |
| Microsoft Office / 365 Antivirus Software | $12.50 per month for Office 365 and $4 per month for antivirus software | 2025 FDD · PDF Page 13 |
| Relocation Fee | Reimbursement of our actual costs and expenses in evaluating the relocation proposal, plus the right to charge an administrative fee amounting to up to $1,000 | 2025 FDD · PDF Page 13 |
| Renewal Fee | Renewal Fee $10,000 Upon execution of new franchise agreement. | 2025 FDD · PDF Page 13 |
| Development Fee - Ten or More Franchised Businesses | $35,000 per Shop Ten (10) or more Franchised Businesses | 2025 FDD · PDF Page 9 |
| Admin Default Fee | $100 per occurrence, $100 per week until cured | 2025 FDD · PDF Page 16 |
| Development Fee - Two Franchised Businesses | $110,000 Two (2) Franchised Businesses | 2025 FDD · PDF Page 9 |
| Collection and Interest Administrative Charges | 18% or highest lawful rate if lower. | 2025 FDD · PDF Page 13 |
| Brand Development Fund | Currently, 2% of Adjusted Gross Sales generated by your Franchised Business over the preceding reporting period (your “Fund Contribution”) ... We reserve the right to increase the Fund Contribution to our brand development Fund to an amount equal to up to 3% of the Adjusted Gross Sales generated by your Franchised Business upon 60 days’ notice. | 2025 FDD · PDF Page 10 |
| Development Fee - Six to Nine Franchised Businesses | $40,000 per Shop Six (6) to Nine (9) Franchised Businesses | 2025 FDD · PDF Page 9 |
| Royalty Fee | During your first year of operations, 6% of Adjusted Gross Sales generated by your Franchised Business over the preceding reporting period. During your second year of operations, the greater of: (i) 6% of Adjusted Gross Sales generated by your Franchised Business over the preceding reporting period; or (ii) $1,200 per month. During your third and each subsequent year of operations, the greater of: (i) 6% of Adjusted Gross Sales generated by your Franchised Business over the preceding reporting period; and (ii) $1,500/month | 2025 FDD · PDF Page 10 |
| Convention Attendance | Currently, $1,000 | 2025 FDD · PDF Page 15 |
| Development Fee - Three to Five Franchised Businesses | $45,000 per Shop Three (3) to Five (5) Franchised Businesses | 2025 FDD · PDF Page 9 |
| Additional Training Fee - Per Trainee | $2,500 per trainee for any Designated Manager and/or replacement operating principal (or General Manager) to attend 5-Day Technical Training and 2- Day Business Training. | 2025 FDD · PDF Page 12 |
| Initial Training Fee | You must also pay us an initial training fee amounting to $8,500 (the “Initial Training Fee”), which will cover the tuition associated with you (the Franchisee) and one (1) other leadership-level individual attending our proprietary initial training program. | 2025 FDD · PDF Page 9 |
| Alternate Supplier and/or Non-Approved Product Evaluation Fee | The greater of (a) reimbursement of our actual costs and expenses incurred in connection with our evaluation of your proposal, or (b) $250 per request. | 2025 FDD · PDF Page 14 |
| Transfer Fee | $10,000 per Franchised Business or undeveloped franchise being assigned | 2025 FDD · PDF Page 13 |
| Liquidated Damages | We reserve the right to collect an amount equal to up to 12 times the average monthly Royalty Fee paid in connection with your Franchised Business over the preceding (a) 12 months of operation, and/or (b) shorter period of operations since its opening. | 2025 FDD · PDF Page 15 |
| POS Transaction Fee | $713.92 per month for software that provides POS functions, plus $0.18 per transaction and an initial one-time payment of $2,622.65. | 2025 FDD · PDF Page 12 |
| Technology Fee | Currently, $75 per week | 2025 FDD · PDF Page 13 |
| Veterans Discount | We are proud to offer a $5,000 discount on the Initial Franchise Fee to honorably discharged veterans of U.S. Armed Forces who otherwise meet our requirements. | 2025 FDD · PDF Page 9 |
| Local Advertising Requirement | Currently, your minimum Local Advertising Requirement amounts to the following: (i) 2 % of Adjusted Gross Sales generated by your Franchised Business during the preceding calendar month in connection with Adjusted Gross Sales generated by the Franchised Business up to $500,000 in a given calendar year of operations; and (ii) 1% of the Adjusted Gross Sales generated by your Franchised Business in excess of $500,000 in any calendar year of operations | 2025 FDD · PDF Page 11 |
| Quality Assurance Fee | Currently, we expect these costs to be around $250 per inspection | 2025 FDD · PDF Page 15 |
| Management Fee | 8% of the Adjusted Gross Sales of your Franchised Business during the period of time we or our representative manages your Franchised Business on your behalf (the “Management Fee”), plus the costs and expenses we incur. | 2025 FDD · PDF Page 15 |
| Related Party Assignment Fee | First assignment is free and each subsequent assignment is $500. | 2025 FDD · PDF Page 16 |
| Insufficient Funds | $250 per occurrence, plus any fee charged us for uncollected funds. | 2025 FDD · PDF Page 15 |
| Initial Franchise Fee | You must pay us an initial franchise fee of $60,000 (the “Initial Franchise Fee”) in connection with your purchase of a single Franchised Business, which must be paid in full upon the execution of your Franchise Agreement. | 2025 FDD · PDF Page 8 |
Some fees apply only to a specific event or service. These are not all monthly expenses.
SourcesYour Role As An Owner
SourcesIf you are not willing to be the full-time operator of your business, then you will be required to engage a manager approved by the franchisor.
2025 FDD · PDF Page 41 · Item 15 · View Source
Read The Disclosed Requirements
Your franchised Shop must, at all times, be managed and staffed with at least one (1) individual who has successfully completed the franchisor’s Initial Training Program.
2025 FDD · PDF Page 41 · Item 15 · View Source
Read Source Excerpts
If you are not willing to be the full-time operator of your business, then you will be required to engage a manager approved by us (the “General Manager”).
Source NotesYour franchised Shop must, at all times, be managed and staffed with at least one (1) individual who has successfully completed our Initial Training Program.
Training & Support
SourcesThe typical length of time the franchisor estimates between your signing of the Franchise Agreement or Development Agreement (or first paying the franchisor money) and opening your Shop is typically between nine (9) and 12 months.
2025 FDD · PDF Page 31 · Item 11 · View Source
Read Source Excerpts
Source NotesThe typical length of time we estimate between your signing of the Franchise Agreement or Development Agreement (or first paying us money) and opening your Shop is typically between nine (9) and 12 months.
Inside The FDD
SourcesPlain-language summaries of the available FDD information. Each summary links to its source, with original excerpts available to review.
Sources
The Franopolis report provides the source research. FDD page references identify the supplied excerpts when available.
01The Business And Its Ownership
The current franchisor was formed on December 29, 2022 as a Delaware limited liability company.
2025 FDD · PDF Page 6 · Item 1 · View Source
The franchisor’s parent(s) as of the Issue Date include: (i) Edwards MSF Holdings, LLC, and (ii) FW-MSF Holdings, LLC.
2025 FDD · PDF Page 6 · Item 1 · View Source
Read Source Excerpts
We are a Delaware limited liability company formed on December 29, 2022.
Source NotesOur parent(s) as of the Issue Date include: (i) Edwards MSF Holdings, LLC, and (ii) FW-MSF Holdings, LLC.
02The Leadership Team
The leadership team listed in the FDD includes Dan Reese (President Mr. Reese has served as our President since our inception.), Dana Edwards Manatos (Founder and CEO Ms. Manatos has served as our Founder and CEO since our inception.) and Shawn Smith (Vice President of Operations Mr. Smith has served as our Vice President of Operations since our inception.).
2025 FDD · PDF Page 8 · Item 2 · View Source
Read Source Excerpts
Dan Reese: President Mr. Reese has served as our President since our inception.
Dana Edwards Manatos: Founder and CEO Ms. Manatos has served as our Founder and CEO since our inception.
Source NotesShawn Smith: Vice President of Operations Mr. Smith has served as our Vice President of Operations since our inception.
03Disclosed Legal Proceedings
This FDD reports no litigation that requires disclosure under Item 3.
2025 FDD · PDF Page 8 · Item 3 · View Source
Read Source Excerpts
Source NotesNo litigation is required to be disclosed in this item.
11Support, Training And Advertising
The typical length of time the franchisor estimates between your signing of the Franchise Agreement or Development Agreement (or first paying the franchisor money) and opening your Shop is typically between nine (9) and 12 months.
2025 FDD · PDF Page 31 · Item 11 · View Source
Read Source Excerpts
Source NotesThe typical length of time we estimate between your signing of the Franchise Agreement or Development Agreement (or first paying us money) and opening your Shop is typically between nine (9) and 12 months.
13Trademarks
The franchisor does not have a federal registration for all of the franchisor’s principal trademarks.
2025 FDD · PDF Page 39 · Item 13 · View Source
Read Source Excerpts
Source NotesWe do not have a federal registration for all of our principal trademarks.
15Owner Participation
If you are not willing to be the full-time operator of your business, then you will be required to engage a manager approved by the franchisor.
2025 FDD · PDF Page 41 · Item 15 · View Source
Your franchised Shop must, at all times, be managed and staffed with at least one (1) individual who has successfully completed the franchisor’s Initial Training Program.
2025 FDD · PDF Page 41 · Item 15 · View Source
Read Source Excerpts
If you are not willing to be the full-time operator of your business, then you will be required to engage a manager approved by us (the “General Manager”).
Source NotesYour franchised Shop must, at all times, be managed and staffed with at least one (1) individual who has successfully completed our Initial Training Program.
17Renewal, Transfer And Ending The Agreement
You have the right to be considered for two ( 2 ) additional (and successive) ten ( 10 ) year renewal term s.
2025 FDD · PDF Page 43 · Item 17 · View Source
Read Source Excerpts
Source NotesYou have the right to be considered for two ( 2 ) additional (and successive) ten ( 10 ) year renewal term s .
18Public Figures
The franchisor says it currently does not use public figures to promote this franchise.
2025 FDD · PDF Page 49 · Item 18 · View Source
Read Source Excerpts
Source NotesWe do not currently use any public figures to promote the franchise.
21Franchisor Financial Statements
The franchisor’s financial reporting year ends on December 31.
2025 FDD · PDF Page 58 · Item 21 · View Source
Read Source Excerpts
Source NotesOur fiscal year end is December 31.
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