Source: Franopolis

NaturaLawn of America

Sources2026 FDD Research
Marketing & AdvertisingAdvertising Fee 1% Advertising fee based on Gross SalesSources
FDD Edition2026Sources

What It Costs

Sources
Where Your Startup Money Goes
CostDisclosed AmountSource
Office Furniture & Equipment$0 to $5,0002026 FDD · PDF Page 14

Office Furniture & Equipment $0 to $5,000

Lease Deposits$2,000 to $3,5002026 FDD · PDF Page 14

Lease Deposits (rent, utilities, etc.) $2,000 to $3,500

Lawn Care Equipment Purchases$1,500 to $4,0002026 FDD · PDF Page 14

Lawn Care Equipment Purchases $1,500 to $4,000

Opening Inventory$0 to $5,0002026 FDD · PDF Page 14

Opening Inventory (see Note 2) $0 to $5,000

Vehicle$0 to $3,0002026 FDD · PDF Page 14

Vehicle (purchase or lease cost for 6 months) $0 to $3,000

Professional Fees$1,250 to $2,0002026 FDD · PDF Page 14

Professional Fees (accounting, legal, etc.) $1,250 to $2,000

Computer & Technology Expenses$0 to $1,0002026 FDD · PDF Page 14

Computer & Technology Expenses (see Note 5) $0 to $1,000

Training Expenses$0 to $1,1502026 FDD · PDF Page 14

Training Expenses (see Note 4) $0 to $1,150

Licenses$250 to $5002026 FDD · PDF Page 14

Licenses $250 to $500

Initial Annual Advertising and Marketing$60,000 to $80,0002026 FDD · PDF Page 14

Initial Annual Advertising and Marketing (see Note 6) $ 60,000 – 80,000

Line items are shown as disclosed. Some costs overlap or apply to different formats; do not add them together without reviewing the source.

Sources

Key Franchise Fees

Marketing & Advertising
Advertising Fee 1% Advertising fee based on Gross Sales
View Disclosed Terms

Advertising Fee 1% Advertising fee based on Gross Sales

2026 FDD · PDF Page 12 · Item 6

Review Fee Sources
Fees And Payment Terms
FeeDisclosed TermsSource
Administrative Fee for Insufficient FundsIf there are insufficient funds for a transfer in the account you designate, we will charge the amount due, plus a 5% administrative fee, to a credit card you designate2026 FDD · PDF Page 13
Non-Attendance at Mandatory Meeting FeesNon- Attendance at Mandatory Meeting Fees $1,500 first year and increased Service Fees after third2026 FDD · PDF Page 12
Opening InventoryIf we have these items in stock, you must purchase the supplies and equipment from us, at an estimated initial cost of $7,250 to $15,000.2026 FDD · PDF Page 11
Advertising FeeAdvertising Fee 1% Advertising fee based on Gross Sales2026 FDD · PDF Page 12
Delinquent Service FeeDelinquent Service Fee $100 per week If the service fee is over 1 week past due2026 FDD · PDF Page 12
Service Fee for Outside-Territory RevenueService fees of 15% of Gross Sales will be assessed on all revenue derived from sources outside of your Licensed Territory.2026 FDD · PDF Page 13
Reservation FeeIf you want to reserve a Licensed Territory, you must pay us a $10,000 reservation fee when you sign a Territory Reservation Agreement (see Exhibit D). The reservation fee is uniform and not refundable.2026 FDD · PDF Page 10
Ice Melt FeeIce Melt Fee 5% of Gross Sales2026 FDD · PDF Page 12
InterestInterest (see Note 3) 1.8% per month or 21.6% per year on amounts past due2026 FDD · PDF Page 12
Initial License Fee DiscountAnnual Revenues Initial License Fee Will Be Discounted By: $ 25,000 - $ 49,999 $ 2,500 $ 50,000 - $ 99,999 $ 5,000 $100,000 to $149,999 $ 7,500 $150,000 to $199,999 $10,000 $200,000 to $249,999 $12,500 $250,000 to $299,999 $15,000 $300,000 to $349,999 $17,500 $350,000 or more $20,0002026 FDD · PDF Page 11
TransferTransfer $10,000 Before transfer2026 FDD · PDF Page 13

Some fees apply only to a specific event or service. These are not all monthly expenses.

Sources

Your Role As An Owner

Sources

Your Franchised Business must at all times be under your direct on-premises supervision or that of a manager acceptable to the franchisor.

2026 FDD · PDF Page 30 · Item 15 · View Source

Read Source Excerpts

Your Franchised Business must at all times be under your direct on-premises supervision or that of a manager acceptable to us.

2026 FDD · PDF Page 30 · Item 15
Source Notes

Training & Support

Sources

You are required to use the cloud-based, WorkWave/RealGreen, Service Assistant 5 program.

2026 FDD · PDF Page 15 · Item 11 · View Source

Read Source Excerpts

You are required to use the cloud-based, WorkWave/RealGreen, Service Assistant 5 program.

2026 FDD · PDF Page 15 · Item 11
Source Notes

Inside The FDD

Sources

Plain-language summaries of the available FDD information. Each summary links to its source, with original excerpts available to review.

Sources

Research Data: Franopolis

The Franopolis report provides the source research. FDD page references identify the supplied excerpts when available.

02The Leadership Team

Pete Medd Franchise Business Consultant Pete Medd has been a Franchise Business Consultant in Frederick, MD since 2026.

2026 FDD · PDF Page 10 · Item 2 · View Source

Read Source Excerpts

Pete Medd Franchise Business Consultant Pete Medd has been a Franchise Business Consultant in Frederick, MD since 2026.

2026 FDD · PDF Page 10 · Item 2
Source Notes
03Disclosed Legal Proceedings

This FDD reports no litigation that requires disclosure under Item 3.

2026 FDD · PDF Page 10 · Item 3 · View Source

Read Source Excerpts

No litigation is required to be disclosed in this Item.

2026 FDD · PDF Page 10 · Item 3
Source Notes
04Bankruptcy Disclosure

This FDD reports no bankruptcy matters that require disclosure under Item 4.

2026 FDD · PDF Page 10 · Item 4 · View Source

Read Source Excerpts

No bankruptcy information is required to be disclosed in this Item.

2026 FDD · PDF Page 10 · Item 4
Source Notes
11Support, Training And Advertising

You are required to use the cloud-based, WorkWave/RealGreen, Service Assistant 5 program.

2026 FDD · PDF Page 15 · Item 11 · View Source

Read Source Excerpts

You are required to use the cloud-based, WorkWave/RealGreen, Service Assistant 5 program.

2026 FDD · PDF Page 15 · Item 11
Source Notes
13Trademarks

The franchisor has filed all required affidavits for the Marks. The franchisor has filed a renewal for "Naturlawn" and intend to file all other renewal applications for the Marks when due.

2026 FDD · PDF Page 29 · Item 13 · View Source

Read Source Excerpts

We have filed all required affidavits for the Marks. We have filed a renewal for "Naturlawn" and intend to file all other renewal applications for the Marks when due.

2026 FDD · PDF Page 29 · Item 13
Source Notes
14Patents, Copyrights And Proprietary Information

The franchisor does not own any patents or copyrights material to the franchise.

2026 FDD · PDF Page 30 · Item 14 · View Source

Read Source Excerpts

We do not own any patents or copyrights material to the franchise.

2026 FDD · PDF Page 30 · Item 14
Source Notes
15Owner Participation

Your Franchised Business must at all times be under your direct on-premises supervision or that of a manager acceptable to the franchisor.

2026 FDD · PDF Page 30 · Item 15 · View Source

Read Source Excerpts

Your Franchised Business must at all times be under your direct on-premises supervision or that of a manager acceptable to us.

2026 FDD · PDF Page 30 · Item 15
Source Notes
16Products And Services You Can Sell

You may offer and sell products and services the franchisor has approved to customers in your Licensed Territory. You may not solicit customers for any other purpose without the franchisor’s prior written consent.

2026 FDD · PDF Page 31 · Item 16 · View Source

Read Source Excerpts

You may offer and sell products and services we have approved to customers in your Licensed Territory. You may not solicit customers for any other purpose without our prior written consent.

2026 FDD · PDF Page 31 · Item 16
Source Notes
Expert Guidance

Find The Right Business For The Life You Want.

You don’t have to compare every brand on your own. A franchise consultant can help narrow your options and work through what ownership would ask of you.

Bring your questions about this brand, your priorities and the kind of business you want to run.

A More Focused Search
  1. Your Role

    Understand the hours, sales and people responsibilities behind the ownership model.

  2. Your Shortlist

    Spend less time sorting through brands and more time on options worth exploring.

  3. Your Market

    Check territory options with franchisors and identify the next questions to ask.