NaturaLawn of America
What It Costs
SourcesWhere Your Startup Money Goes
| Cost | Disclosed Amount | Source |
|---|---|---|
| Office Furniture & Equipment | $0 to $5,000 | 2026 FDD · PDF Page 14 Office Furniture & Equipment $0 to $5,000 |
| Lease Deposits | $2,000 to $3,500 | 2026 FDD · PDF Page 14 Lease Deposits (rent, utilities, etc.) $2,000 to $3,500 |
| Lawn Care Equipment Purchases | $1,500 to $4,000 | 2026 FDD · PDF Page 14 Lawn Care Equipment Purchases $1,500 to $4,000 |
| Opening Inventory | $0 to $5,000 | 2026 FDD · PDF Page 14 Opening Inventory (see Note 2) $0 to $5,000 |
| Vehicle | $0 to $3,000 | 2026 FDD · PDF Page 14 Vehicle (purchase or lease cost for 6 months) $0 to $3,000 |
| Professional Fees | $1,250 to $2,000 | 2026 FDD · PDF Page 14 Professional Fees (accounting, legal, etc.) $1,250 to $2,000 |
| Computer & Technology Expenses | $0 to $1,000 | 2026 FDD · PDF Page 14 Computer & Technology Expenses (see Note 5) $0 to $1,000 |
| Training Expenses | $0 to $1,150 | 2026 FDD · PDF Page 14 Training Expenses (see Note 4) $0 to $1,150 |
| Licenses | $250 to $500 | 2026 FDD · PDF Page 14 Licenses $250 to $500 |
| Initial Annual Advertising and Marketing | $60,000 to $80,000 | 2026 FDD · PDF Page 14 Initial Annual Advertising and Marketing (see Note 6) $ 60,000 – 80,000 |
Line items are shown as disclosed. Some costs overlap or apply to different formats; do not add them together without reviewing the source.
SourcesKey Franchise Fees
- Marketing & Advertising
- Advertising Fee 1% Advertising fee based on Gross Sales
View Disclosed Terms
Advertising Fee 1% Advertising fee based on Gross Sales
2026 FDD · PDF Page 12 · Item 6
Review Fee Sources
Fees And Payment Terms
| Fee | Disclosed Terms | Source |
|---|---|---|
| Administrative Fee for Insufficient Funds | If there are insufficient funds for a transfer in the account you designate, we will charge the amount due, plus a 5% administrative fee, to a credit card you designate | 2026 FDD · PDF Page 13 |
| Non-Attendance at Mandatory Meeting Fees | Non- Attendance at Mandatory Meeting Fees $1,500 first year and increased Service Fees after third | 2026 FDD · PDF Page 12 |
| Opening Inventory | If we have these items in stock, you must purchase the supplies and equipment from us, at an estimated initial cost of $7,250 to $15,000. | 2026 FDD · PDF Page 11 |
| Advertising Fee | Advertising Fee 1% Advertising fee based on Gross Sales | 2026 FDD · PDF Page 12 |
| Delinquent Service Fee | Delinquent Service Fee $100 per week If the service fee is over 1 week past due | 2026 FDD · PDF Page 12 |
| Service Fee for Outside-Territory Revenue | Service fees of 15% of Gross Sales will be assessed on all revenue derived from sources outside of your Licensed Territory. | 2026 FDD · PDF Page 13 |
| Reservation Fee | If you want to reserve a Licensed Territory, you must pay us a $10,000 reservation fee when you sign a Territory Reservation Agreement (see Exhibit D). The reservation fee is uniform and not refundable. | 2026 FDD · PDF Page 10 |
| Ice Melt Fee | Ice Melt Fee 5% of Gross Sales | 2026 FDD · PDF Page 12 |
| Interest | Interest (see Note 3) 1.8% per month or 21.6% per year on amounts past due | 2026 FDD · PDF Page 12 |
| Initial License Fee Discount | Annual Revenues Initial License Fee Will Be Discounted By: $ 25,000 - $ 49,999 $ 2,500 $ 50,000 - $ 99,999 $ 5,000 $100,000 to $149,999 $ 7,500 $150,000 to $199,999 $10,000 $200,000 to $249,999 $12,500 $250,000 to $299,999 $15,000 $300,000 to $349,999 $17,500 $350,000 or more $20,000 | 2026 FDD · PDF Page 11 |
| Transfer | Transfer $10,000 Before transfer | 2026 FDD · PDF Page 13 |
Some fees apply only to a specific event or service. These are not all monthly expenses.
SourcesYour Role As An Owner
SourcesYour Franchised Business must at all times be under your direct on-premises supervision or that of a manager acceptable to the franchisor.
2026 FDD · PDF Page 30 · Item 15 · View Source
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Source NotesYour Franchised Business must at all times be under your direct on-premises supervision or that of a manager acceptable to us.
Training & Support
SourcesYou are required to use the cloud-based, WorkWave/RealGreen, Service Assistant 5 program.
2026 FDD · PDF Page 15 · Item 11 · View Source
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Source NotesYou are required to use the cloud-based, WorkWave/RealGreen, Service Assistant 5 program.
Inside The FDD
SourcesPlain-language summaries of the available FDD information. Each summary links to its source, with original excerpts available to review.
Sources
The Franopolis report provides the source research. FDD page references identify the supplied excerpts when available.
02The Leadership Team
Pete Medd Franchise Business Consultant Pete Medd has been a Franchise Business Consultant in Frederick, MD since 2026.
2026 FDD · PDF Page 10 · Item 2 · View Source
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Source NotesPete Medd Franchise Business Consultant Pete Medd has been a Franchise Business Consultant in Frederick, MD since 2026.
03Disclosed Legal Proceedings
This FDD reports no litigation that requires disclosure under Item 3.
2026 FDD · PDF Page 10 · Item 3 · View Source
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Source NotesNo litigation is required to be disclosed in this Item.
04Bankruptcy Disclosure
This FDD reports no bankruptcy matters that require disclosure under Item 4.
2026 FDD · PDF Page 10 · Item 4 · View Source
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Source NotesNo bankruptcy information is required to be disclosed in this Item.
11Support, Training And Advertising
You are required to use the cloud-based, WorkWave/RealGreen, Service Assistant 5 program.
2026 FDD · PDF Page 15 · Item 11 · View Source
Read Source Excerpts
Source NotesYou are required to use the cloud-based, WorkWave/RealGreen, Service Assistant 5 program.
13Trademarks
The franchisor has filed all required affidavits for the Marks. The franchisor has filed a renewal for "Naturlawn" and intend to file all other renewal applications for the Marks when due.
2026 FDD · PDF Page 29 · Item 13 · View Source
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Source NotesWe have filed all required affidavits for the Marks. We have filed a renewal for "Naturlawn" and intend to file all other renewal applications for the Marks when due.
14Patents, Copyrights And Proprietary Information
The franchisor does not own any patents or copyrights material to the franchise.
2026 FDD · PDF Page 30 · Item 14 · View Source
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Source NotesWe do not own any patents or copyrights material to the franchise.
15Owner Participation
Your Franchised Business must at all times be under your direct on-premises supervision or that of a manager acceptable to the franchisor.
2026 FDD · PDF Page 30 · Item 15 · View Source
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Source NotesYour Franchised Business must at all times be under your direct on-premises supervision or that of a manager acceptable to us.
16Products And Services You Can Sell
You may offer and sell products and services the franchisor has approved to customers in your Licensed Territory. You may not solicit customers for any other purpose without the franchisor’s prior written consent.
2026 FDD · PDF Page 31 · Item 16 · View Source
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Source NotesYou may offer and sell products and services we have approved to customers in your Licensed Territory. You may not solicit customers for any other purpose without our prior written consent.
Find The Right Business For The Life You Want.
You don’t have to compare every brand on your own. A franchise consultant can help narrow your options and work through what ownership would ask of you.
Bring your questions about this brand, your priorities and the kind of business you want to run.
Your Role
Understand the hours, sales and people responsibilities behind the ownership model.
Your Shortlist
Spend less time sorting through brands and more time on options worth exploring.
Your Market
Check territory options with franchisors and identify the next questions to ask.


