Source: FranopolisORANGETHEORY
The Business
SourcesThe current franchisor was formed on December 10, 2018 as a Delaware limited liability company.
2026 FDD · PDF Page 8 · Item 1 · View Source
Read More About The Business
AFLLC is a direct, wholly-owned subsidiary of Self Esteem Brands, LLC (“ SEB ”).
2026 FDD · PDF Page 8 · Item 1 · View Source
The franchisor is a direct, wholly-owned subsidiary of SEB Systems LLC (“ Systems ”).
2026 FDD · PDF Page 8 · Item 1 · View Source
Read Source Excerpts
We are a Delaware limited liability company formed on December 10, 2018.
AFLLC is a direct, wholly-owned subsidiary of Self Esteem Brands, LLC (“ SEB ”).
Source NotesWe are a direct, wholly-owned subsidiary of SEB Systems LLC (“ Systems ”).
What It Costs
SourcesWhere Your Startup Money Goes
| Cost | Disclosed Amount | Source |
|---|---|---|
| Single Studio — Initial Fee | $59,950 | 2026 FDD · PDF Page 24 Initial Fee (1) $59,950 $59,950 Lump Sum On signing Franchise Agreement Us |
| Single Studio — Pre-Sale and Grand Opening Advertising | $36,000 to $45,000 | 2026 FDD · PDF Page 24 Pre-Sale and Grand Opening Advertising (7) $36,000 $45,000 As Agreed As incurred Outside suppliers |
| Single Studio — Technology System | $46,760 to $62,108 | 2026 FDD · PDF Page 24 Technology System (6) $46,760 $62,108 As Agreed As incurred Outside supplier |
| Single Studio — Initial Training Expenses and Studio/Presales Launch Trainings | $5,000 to $8,850 | 2026 FDD · PDF Page 24 Initial Training Expenses and Studio/Presales Launch Trainings (8) $5,000 $8,850 As Agreed As incurred Us and outside suppliers |
| Single Studio — Miscellaneous Opening Costs | $11,671 to $20,216 | 2026 FDD · PDF Page 24 Miscellaneous Opening Costs (9) $11,671 $20,216 Lump Sum As incurred Us and outside suppliers |
| Single Studio — Construction Management Fees | $0 to $12,500 | 2026 FDD · PDF Page 24 Construction Management Fees $0 $12,500 As Agreed As incurred Outside suppliers |
| Single Studio — Furniture, Fixtures & Equipment | $10,362 to $18,918 | 2026 FDD · PDF Page 24 Furniture, Fixtures & Equipment $10,362 $18,918 As Agreed As incurred Outside suppliers |
| Area Development Agreement — Development Fee | $150,000 to $237,500 | 2026 FDD · PDF Page 27 Development Fee (1) $150,000 $237,500 Lump Sum On signing ADA Us |
| Single Studio — Fitness Equipment (including installation) and OTbeat System | $119,122 to $163,424 | 2026 FDD · PDF Page 24 Fitness Equipment (including installation) and OTbeat System (4) $119,122 $163,424 Lump Sum As incurred OTF Sourcing and outside suppliers |
| Single Studio — Additional Funds – 3 Months | $171,239 | 2026 FDD · PDF Page 24 Additional Funds – 3 Months (11) $171,239 $171,239 As Agreed As incurred after Studio opens Us and outside suppliers |
| Single Studio — Interior and Exterior Signage | $17,666 to $28,436 | 2026 FDD · PDF Page 24 Interior and Exterior Signage $17,666 $28,436 As Agreed As incurred Outside suppliers |
| Single Studio — Office & Cleaning supplies | $3,000 to $3,800 | 2026 FDD · PDF Page 24 Office & Cleaning supplies $3,000 $3,800 As Agreed As incurred Outside suppliers |
| Single Studio — Insurance | $4,000 to $5,000 | 2026 FDD · PDF Page 24 Insurance (10) $4,000 $5,000 Lump Sum As incurred Insurance Company |
| Single Studio — Initial Inventory of Orangetheory Fitness Retail Merchandise | $3,315 to $5,850 | 2026 FDD · PDF Page 24 Initial Inventory of Orangetheory ® Fitness Retail Merchandise (5) $3,315 $5,850 Lump Sum As incurred OTF Sourcing |
| Area Development Agreement — Total | $150,000 to $237,500 | 2026 FDD · PDF Page 27 Total (2) $150,000 $237,500 |
| Single Studio — Architect & Design Fees | $10,000 to $24,000 | 2026 FDD · PDF Page 24 Architect & Design Fees $10,000 $24,000 As Agreed As incurred Outside suppliers |
| Single Studio — TOTAL (excluding real estate purchase costs) | $764,577 to $1,104,920 | 2026 FDD · PDF Page 24 TOTAL (excluding real estate purchase costs) (12) $764,577 $1,104,920 |
| Single Studio — 3 months rent + security deposit | $21,492 to $57,312 | 2026 FDD · PDF Page 24 3 months rent + security deposit (2) $21,492 $57,312 Installments As agreed in lease or sublease Landlord |
| Single Studio — Leasehold Improvements and Construction Costs | $245,000 to $418,317 | 2026 FDD · PDF Page 24 Leasehold Improvements and Construction Costs (3) $245,000 $418,317 As Agreed As incurred Outside contractors and suppliers |
Line items are shown as disclosed. Some costs overlap or apply to different formats; do not add them together without reviewing the source.
SourcesKey Franchise Fees
- Royalty
- Royalty Fee (2) 8% of Gross Sales Weekly
View Disclosed Terms
- Marketing & Advertising
View Disclosed Terms
Brand Fund Contributions Currently, 3% of Gross Sales. May be increased up to 5% of Gross Sales. Monthly
2026 FDD · PDF Page 19 · Item 6
Review Fee Sources
Fees And Payment Terms
| Fee | Disclosed Terms | Source |
|---|---|---|
| Development Fee — 5 locations, new veteran franchisee | 5 locations $237,500 $213,750 $212,500 $191,250 | 2026 FDD · PDF Page 17 |
| Conference Fees | Conference Fees $600 to $1,500 per person depending on the event. | 2026 FDD · PDF Page 20 |
| Development Fee — 5 locations, existing franchisee | 5 locations $237,500 $213,750 $212,500 $191,250 | 2026 FDD · PDF Page 17 |
| Brand Fund Contributions | Brand Fund Contributions Currently, 3% of Gross Sales. May be increased up to 5% of Gross Sales. Monthly | 2026 FDD · PDF Page 19 |
| Late Fees | Interest and Late Fees Lesser of 18% per annum or the highest rate permitted by law, plus $100 per week or portion of a week that the payment or report is overdue | 2026 FDD · PDF Page 20 |
| Transfer/Assignment Fee | Transfer/Assignment Fee 50% of then-current Initial Franchise Fee for new franchisees for a Control Transfer. 25% of the then- current Initial Franchise Fee for all other transfers (other than transfers to an Entity formed to operate the Studio). | 2026 FDD · PDF Page 19 |
| Management Fee — death or disability | If we manage your Facility, after a death or disability, the fee shall be 3% of Gross Sales plus our actual costs and expenses. | 2026 FDD · PDF Page 22 |
| Fitness equipment, OTbeat System, and OT Connect tablets or displays | We estimate the cost of the fitness equipment, the OTbeat ™ System, and the OT Connect tablets or displays will range from $114,323 for a 1,750 square foot Studio to $158,624 for a 4,800 square foot Studio. | 2026 FDD · PDF Page 18 |
| Liquidated Damages | Liquidated Damages (ADA) $10,000 multiplied by number of undeveloped Studios Immediately after notice from us | 2026 FDD · PDF Page 22 |
| Non-Compliance Fee | Non-Compliance Fee Up to $3,000 per notice of violation 10 days after notice of violation | 2026 FDD · PDF Page 22 |
| Development Fee — each additional location, new franchisee | Additional locations +$47,500 each +$42,750 each +$42,500 each +$38,250 each | 2026 FDD · PDF Page 17 |
| Development Fee — 3 locations, existing franchisee | New Franchisee New Franchisee Who Meets Veteran Requirements Existing Franchisee Existing Franchisee Who Meets Veteran Requirements 3 locations $150,000 $135,000 $135,000 $121,500 | 2026 FDD · PDF Page 17 |
| OTbeat monthly fee | Otbeat Fees $149 per month and a one-time setup fee of $250. We may increase the monthly fee up to $500 per month and the setup fee up to $500. | 2026 FDD · PDF Page 22 |
| Product and Other Promotional Item Purchases | Product and Other Promotional Item Purchases Typically $5,000 to $11,000 per year, but may vary based on your purchases and inventory levels. | 2026 FDD · PDF Page 21 |
| Development Fee — 5 locations, new franchisee | 5 locations $237,500 $213,750 $212,500 $191,250 | 2026 FDD · PDF Page 17 |
| Presales Launch Training | If we provide the training the cost is $2,500. There is no cost if it is provided by an area representative in your market. | 2026 FDD · PDF Page 18 |
| Advertising Collateral | Advertising Collateral Currently, $1,000 to $5,000 per year, but may vary based on your purchases. | 2026 FDD · PDF Page 21 |
| Development Fee — each additional location, new veteran franchisee | Additional locations +$47,500 each +$42,750 each +$42,500 each +$38,250 each | 2026 FDD · PDF Page 17 |
| Development Fee — 3 locations, new franchisee | New Franchisee New Franchisee Who Meets Veteran Requirements Existing Franchisee Existing Franchisee Who Meets Veteran Requirements 3 locations $150,000 $135,000 $135,000 $121,500 | 2026 FDD · PDF Page 17 |
| Development Fee — 3 locations, new veteran franchisee | New Franchisee New Franchisee Who Meets Veteran Requirements Existing Franchisee Existing Franchisee Who Meets Veteran Requirements 3 locations $150,000 $135,000 $135,000 $121,500 | 2026 FDD · PDF Page 17 |
| Additional Training Fee | If you would like to bring additional attendees, beyond the maximum number we allow for any training session, we charge a fee of $1,000 per trainee per session. | 2026 FDD · PDF Page 18 |
| Development Fee — each additional location, existing franchisee | Additional locations +$47,500 each +$42,750 each +$42,500 each +$38,250 each | 2026 FDD · PDF Page 17 |
| Successor Franchise Fees | Successor Franchise Fees 50% of then-current initial franchise fee for new franchisees Before renewal | 2026 FDD · PDF Page 19 |
| Royalty Fee | Royalty Fee (2) 8% of Gross Sales Weekly | 2026 FDD · PDF Page 19 |
| Studio Launch Training — additional trainee | We may charge a $1,000 fee for each additional trainee per session in excess of the original eight fitness coaches and four sales associate trainees, including new, replacement and repeat trainees. | 2026 FDD · PDF Page 18 |
| Initial retail merchandise inventory | We estimate the cost of the initial inventory supply of retail merchandise (including shirts, hats, shorts, gym bags, water bottles and other items as we periodically determine) will range from approximately $3,315 to $5,850. | 2026 FDD · PDF Page 18 |
| Development Fee — 3 locations, existing veteran franchisee | New Franchisee New Franchisee Who Meets Veteran Requirements Existing Franchisee Existing Franchisee Who Meets Veteran Requirements 3 locations $150,000 $135,000 $135,000 $121,500 | 2026 FDD · PDF Page 17 |
| Additional Initial Training/Participants | Additional Initial Training/Participants $1,000 per person per session Before the training. | 2026 FDD · PDF Page 20 |
| Development Fee — 5 locations, existing veteran franchisee | 5 locations $237,500 $213,750 $212,500 $191,250 | 2026 FDD · PDF Page 17 |
| Technology Fee — monthly, beginning before opening | Currently, the Technology Fee is $899 per month. This fee is subject to an annual increase of 10%. | 2026 FDD · PDF Page 17 |
| Initial Franchise Fee — single Studio | You must pay us an initial franchise fee equal to $59,950 for a single Studio franchise (the “ Initial Franchise Fee ”), when you sign the Franchise Agreement. | 2026 FDD · PDF Page 16 |
| OTbeat setup fee | Otbeat Fees $149 per month and a one-time setup fee of $250. We may increase the monthly fee up to $500 per month and the setup fee up to $500. | 2026 FDD · PDF Page 22 |
| Minimum Monthly Local Advertising Spend | Minimum Monthly Local Advertising Spend Greater of 2% of the Studio’s Gross Sales from the prior month or $2,500. Within 10 days of receipt of an invoice | 2026 FDD · PDF Page 19 |
| Refresher Training Fees | Refresher Training Fees Currently, $250 per day per person trained. We may increase this fee but will not increase it to more than $500 per person per day. | 2026 FDD · PDF Page 20 |
| Interest on overdue amounts | Interest and Late Fees Lesser of 18% per annum or the highest rate permitted by law, plus $100 per week or portion of a week that the payment or report is overdue | 2026 FDD · PDF Page 20 |
| Development Fee — each additional location, existing veteran franchisee | Additional locations +$47,500 each +$42,750 each +$42,500 each +$38,250 each | 2026 FDD · PDF Page 17 |
Some fees apply only to a specific event or service. These are not all monthly expenses.
SourcesYour Role As An Owner
SourcesThe Studio’s manager is not required to have an equity interest in the Studio (or in you).
2026 FDD · PDF Page 57 · Item 15 · View Source
Read Source Excerpts
Source NotesThe Studio’s manager is not required to have an equity interest in the Studio (or in you).
Territory
SourcesYou will not receive an exclusive territory under either the Area Development Agreement or the Franchise Agreement.
2026 FDD · PDF Page 50 · Item 12 · View Source
Read The Disclosed Requirements
If you do not achieve the Performance Standards in two consecutive years, the franchisor may reduce the size of your Territory, eliminate your protected rights related to your Territory, terminate the Franchise Agreement, or exercise other remedies outlined in the Franchise Agreement.
2026 FDD · PDF Page 52 · Item 12 · View Source
Read Source Excerpts
You will not receive an exclusive territory under either the Area Development Agreement or the Franchise Agreement.
Source NotesIf you do not achieve the Performance Standards in two consecutive years, we may reduce the size of your Territory, eliminate your protected rights related to your Territory, terminate the Franchise Agreement, or exercise other remedies outlined in the Franchise Agreement.
A disclosed territory policy does not confirm that your preferred area is available. Ask the franchisor about the specific area you are considering.
Training & Support
SourcesThe Technology System estimate does not include the cost of the OTbeat equipment, the monthly OTbeat Fee, or the monthly Technology Fee (for accessing the Designated Platforms).
2026 FDD · PDF Page 42 · Item 11 · View Source
Read Source Excerpts
Source NotesThe Technology System estimate does not include the cost of the OTbeat equipment, the monthly OTbeat Fee, or the monthly Technology Fee (for accessing the Designated Platforms).
The Franchise Network
SourcesReported At Year-End 2023
| Year | Franchised At Year-End | Source |
|---|---|---|
| 2023 | 1,311 | 2026 FDD · PDF Page 67 · Item 20 |
These are reported outlet counts, not available territories or a measure of profitability. A dash means a count is not available in this record.
Review The Source Figures
Inside The FDD
SourcesPlain-language summaries of the available FDD information. Each summary links to its source, with original excerpts available to review.
Sources
The Franopolis report provides the source research. FDD page references identify the supplied excerpts when available.
01The Business And Its Ownership
The current franchisor was formed on December 10, 2018 as a Delaware limited liability company.
2026 FDD · PDF Page 8 · Item 1 · View Source
AFLLC is a direct, wholly-owned subsidiary of Self Esteem Brands, LLC (“ SEB ”).
2026 FDD · PDF Page 8 · Item 1 · View Source
The franchisor is a direct, wholly-owned subsidiary of SEB Systems LLC (“ Systems ”).
2026 FDD · PDF Page 8 · Item 1 · View Source
Read Source Excerpts
We are a Delaware limited liability company formed on December 10, 2018.
AFLLC is a direct, wholly-owned subsidiary of Self Esteem Brands, LLC (“ SEB ”).
Source NotesWe are a direct, wholly-owned subsidiary of SEB Systems LLC (“ Systems ”).
02The Leadership Team
The leadership team listed in the FDD includes David Long (Manager/Founder), Lauren Cody (Brand President), David Carney (President Emeritus) and Luis Terife (Chief Commercial Officer).
2026 FDD · PDF Pages 13, 14 · Item 2 · View Source
Read Source Excerpts
Manager/Founder: David Long
Brand President: Lauren Cody
President Emeritus: David Carney
Source NotesChief Commercial Officer: Luis Terife
08Suppliers And Required Purchases
You must, at your expense, use construction contractors designated or approved by the franchisor. You may not engage any architects or contractors that the franchisor has not approved.
2026 FDD · PDF Page 28 · Item 8 · View Source
The insurance policy or policies must be written by a responsible carrier or carriers reasonably acceptable to the franchisor and name the franchisor (or the franchisor’s designated affiliate) as an additional insured.
2026 FDD · PDF Page 28 · Item 8 · View Source
Read Source Excerpts
You must, at your expense, use construction contractors designated or approved by us. You may not engage any architects or contractors that we have not approved.
Source NotesThe insurance policy or policies must be written by a responsible carrier or carriers reasonably acceptable to us and name us (or our designated affiliate) as an additional insured.
11Support, Training And Advertising
The Technology System estimate does not include the cost of the OTbeat equipment, the monthly OTbeat Fee, or the monthly Technology Fee (for accessing the Designated Platforms).
2026 FDD · PDF Page 42 · Item 11 · View Source
Read Source Excerpts
Source NotesThe Technology System estimate does not include the cost of the OTbeat equipment, the monthly OTbeat Fee, or the monthly Technology Fee (for accessing the Designated Platforms).
12Territory
You will not receive an exclusive territory under either the Area Development Agreement or the Franchise Agreement.
2026 FDD · PDF Page 50 · Item 12 · View Source
If you do not achieve the Performance Standards in two consecutive years, the franchisor may reduce the size of your Territory, eliminate your protected rights related to your Territory, terminate the Franchise Agreement, or exercise other remedies outlined in the Franchise Agreement.
2026 FDD · PDF Page 52 · Item 12 · View Source
Read Source Excerpts
You will not receive an exclusive territory under either the Area Development Agreement or the Franchise Agreement.
Source NotesIf you do not achieve the Performance Standards in two consecutive years, we may reduce the size of your Territory, eliminate your protected rights related to your Territory, terminate the Franchise Agreement, or exercise other remedies outlined in the Franchise Agreement.
13Trademarks
The primary trademarks the franchisor uses are “ORANGETHEORY ®” and related logos.
2026 FDD · PDF Page 54 · Item 13 · View Source
Read Source Excerpts
Source NotesThe primary trademarks we use are “ORANGETHEORY ®” and related logos.
14Patents, Copyrights And Proprietary Information
You may disclose the Confidential Information to your Owners and employees only to the extent reasonably necessary for the operation of the Studio.
2026 FDD · PDF Page 56 · Item 14 · View Source
Read Source Excerpts
Source NotesYou may disclose the Confidential Information to your Owners and employees only to the extent reasonably necessary for the operation of the Studio.
15Owner Participation
The Studio’s manager is not required to have an equity interest in the Studio (or in you).
2026 FDD · PDF Page 57 · Item 15 · View Source
Read Source Excerpts
Source NotesThe Studio’s manager is not required to have an equity interest in the Studio (or in you).
16Products And Services You Can Sell
You may offer in the Studio to customers only the products, services, and classes that the franchisor has approved in writing.
2026 FDD · PDF Page 58 · Item 16 · View Source
You may sell products and services only in the varieties, forms, and packages that the franchisor has approved in accordance with the franchisor’s System Standards.
2026 FDD · PDF Page 58 · Item 16 · View Source
You must purchase products solely for resale to retail customers, and not for resale or redistribution to any other party, including the franchisor’s other franchisees.
2026 FDD · PDF Page 59 · Item 16 · View Source
Read Source Excerpts
You may offer in the Studio to customers only the products, services, and classes that we have approved in writing.
You may sell products and services only in the varieties, forms, and packages that we have approved in accordance with our System Standards.
Source NotesYou must purchase products solely for resale to retail customers, and not for resale or redistribution to any other party, including our other franchisees.
17Renewal, Transfer And Ending The Agreement
If you meet requirements, you can renew for one additional consecutive term of 10 years.
2026 FDD · PDF Page 60 · Item 17 · View Source
Read Source Excerpts
Source NotesIf you meet requirements, you can renew for one additional consecutive term of 10 years.
18Public Figures
The franchisor says it does not use public figures to promote this franchise.
2026 FDD · PDF Page 64 · Item 18 · View Source
Read Source Excerpts
Source NotesWe do not use any public figures to promote our franchise.
20Franchise Locations
At the end of 2023, the FDD reports 1,311 franchised locations. These are reported locations, not a count of territories available to buy.
2026 FDD · PDF Page 67 · Item 20 · View Source
Read Source Excerpts
Source NotesFranchised 2023 1281 1311 +30
Find The Right Business For The Life You Want.
You don’t have to compare every brand on your own. A franchise consultant can help narrow your options and work through what ownership would ask of you.
Bring your questions about this brand, your priorities and the kind of business you want to run.
Your Role
Understand the hours, sales and people responsibilities behind the ownership model.
Your Shortlist
Spend less time sorting through brands and more time on options worth exploring.
Your Market
Check territory options with franchisors and identify the next questions to ask.
Keep Exploring
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